Ogaki Kyoritsu Bank SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 1076

SWOT analysis of Ogaki Kyoritsu Bank analyses the brand/company with its strengths, weaknesses, opportunities & threats. Ogaki Kyoritsu Bank is one of the leading brands in the banking & financial services sector. The table below also lists the top Ogaki Kyoritsu Bank competitors and elaborates Ogaki Kyoritsu Bank segmentation, targeting, positioning & USP.

Ogaki Kyoritsu Bank

Parent Company

Kyoritsu Group

Category

Banking

Sector

Banking & Financial Services

Tagline/ Slogan

Beloved community bank, is familiar, to be trusted

USP

Service supplier with the customer’s perspective as the starting point

Ogaki Kyoritsu Bank STP

Segment

For people with diverse and sophisticated financial needs.

Target Group

Individual and Corporate Customers

Positioning

Pioneering improved customer convenience by adopting the customer’s perspective.

Ogaki Kyoritsu Bank SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Ogaki Kyoritsu Bank. Strengths are:

1.  Employee strength of above 3000.
2. Total number of branches in Japan is 150 and 20 loan plazas. It also has foreign branches.
3. The bank is the first bank in Japan to launch an ATM that doesn’t need a card, it can be accessed by the customers by placing their palms, only PIN and DOB required.
4. Is among top 500 most valuable banking brands in the world.

Weaknesses

Here are the weaknesses in the Ogaki Kyoritsu Bank SWOT Analysis:

1. Lacks the physical branch existence in other prefectures of Japan. Needs to expand in other areas of the country as well.
2. The bank has no strategic alliances to boost up its loan books and profits.
3. Credit rating is BAAA which is not very good.

Opportunities

Following are the Opportunities in Ogaki Kyoritsu Bank SWOT Analysis:

1. Advisory services for small time entrepreneurs.
2. Islamic banking operations have the potential to give back huge profits and they can set up operations in Malaysia, Indonesia and Gulf countries for the same.
3. Industrial loans in China and Hong Kong.

Threats

The threats in the SWOT Analysis of Ogaki Kyoritsu Bank are as mentioned:

1. Worsening economic condition.
2. Widened Trade deficit.
3. Natural disasters.

Ogaki Kyoritsu Bank Competition

Competitors

Below are the top 3 Ogaki Kyoritsu Bank competitors:

1. Aozora Bank
2. Mitsubishi UFJ Financial Group
3. Shizuoka Bank


The brandguide table above concludes the Ogaki Kyoritsu Bank SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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