SWOT Analysis of Keiyo Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Keiyo Bank |
|
Parent Company |
Keiyo Bank Ltd |
Category |
Banking |
Sector |
|
Tagline/ Slogan |
- |
USP |
A community based bank. |
Keiyo Bank STP |
|
Segment |
People who want services like Banking, Securities, Insurance etc. |
Target Group |
Individuals and Corporate. |
Positioning |
Commit to continue our efforts to help promote the recovery and revitalization of the local economy. |
Keiyo Bank SWOT Analysis |
|
Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Keiyo Bank : 1. Has employee strength of above 3,000 people. |
Weaknesses |
1. Ability to absorb losses is less. |
Opportunities |
1. They can get into strategic partnership with regional banks of China to tap the large potential of the retail customers in that region. |
Threats |
1. The Japanese economy is still in stagnation. |
Keiyo Bank Competition |
|
Competitors |
Below are the 3 main Keiyo Bank competitors : 1. The Chiba Bank, Ltd. |
The brandguide table above concludes the Keiyo Bank SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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