Keiyo Bank SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 1373

SWOT analysis of Keiyo Bank analyses the brand/company with its strengths, weaknesses, opportunities & threats. Keiyo Bank is one of the leading brands in the banking & financial services sector. The table below also lists the top Keiyo Bank competitors and elaborates Keiyo Bank segmentation, targeting, positioning & USP.

Keiyo Bank

Parent Company

Keiyo Bank Ltd




Banking & Financial Services

Tagline/ Slogan



A community based bank.

Keiyo Bank STP


People who want services like Banking, Securities, Insurance etc.

Target Group

Individuals and Corporate.


Commit to continue our efforts to help promote the recovery and revitalization of the local economy.

Keiyo Bank SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Keiyo Bank. Strengths are:

1. Has employee strength of above 3,000 people.
2. It has 120+ staffed branches and offices and 180+ unstaffed offices in Japan.
3. Rating agency S&P has given a rating of A­­-
4. They have been able to reduce the percentage of sales devoted to selling, general and administrative costs.


Here are the weaknesses in the Keiyo Bank SWOT Analysis:

1. Ability to absorb losses is less.
2. In areas devastated by the Earthquakes, the recovery of the previous credits would be slower than usual and would bring down the profits of the bank.
3. It faces a higher interest rate risk because they have been more aggressive in increasing their JGB investments and the average maturity of their holdings is longer.


Following are the Opportunities in Keiyo Bank SWOT Analysis:

1. They can get into strategic partnership with regional banks of China to tap the large potential of the retail customers in that region.
2. They can start operations in Philippines which are one country that has shown economic resilience and its sovereign credit rating was upgraded on account of economic stability and fiscal consolidation.
3. They can expand operations in the Gulf countries to understand the needs of HNIs and attract huge deposits that can be invested in treasury activities to make profits.


The threats in the SWOT Analysis of Keiyo Bank are as mentioned:

1. The Japanese economy is still in stagnation.
2. Restricted supply of electricity due to the damage caused to the Nuclear power plants by the Massive earthquake.
3. Supply chains are not being able to perform at their optimum levels due to the severe floods in Thailand.

Keiyo Bank Competition


Below are the top 3 Keiyo Bank competitors:

1. The Chiba Bank, Ltd.
2. The Chiba Kogyo Bank, Ltd.
3.Shinken Bank

The brandguide table above concludes the Keiyo Bank SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Browse marketing analysis of more brands and companies similar to Keiyo Bank. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: