BOK Financial SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 1365

SWOT Analysis of BOK Financial with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

BOK Financial

Parent Company

BOK Financial




Banking & Financial Services

Tagline/ Slogan

Long live your money.


Local-leadership based business model

BOK Financial STP


People in need of financial services.

Target Group

Middle-market and small businesses, financial institutions and consumers.


Creating value for shareholders, clients, employees and communities.

BOK Financial SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of BOK Financial :

1. It has Diverse revenue streams.
2. Has a branch network of about 200 branches in Arizona, Arkansas, Colorado, Kansas, Missouri, New Mexico, Oklahoma, and Texas.
3. Highest market share of deposits in Oklahoma.
4. It has seven principal banking divisions in eight Midwestern and southwestern states.

5. One of the largest U.S. based publicly traded bank holding company.

6. Capital levels well above proposed Basel III standards.

7. An employee base of above 4,500.

8. Handles more than 422,000 transactions and trades approximately $200 billion in fixed income and other securities annually.


1. No provision for credit losses due to continued improvement in credit quality. This could prove fatal in case of any ill fate.
2. Services limited to only ten states in US only
3. Loan delinquency and defaults remain high


1. Continuous investment in fee businesses including talent acquisition.
2. Opportunities of Organic growth.
3. Energy and healthcare lending.

4. Institutional Wealth Management.


1. Long term neutral interest rate risk position.
2. Protracted economic recovery
3. Regulatory issues and a low interest rate environment.

4. Concern now for the fiscal cliff at beginning of 2013.

BOK Financial Competition


Below are the 6 main BOK Financial competitors :

1. Bank of America
2.Bank of the West
3. CoBiz Financial Incorporated

4. Commerce Bancshares

5. Marshall & Ilsley (MI)

6. Cullen/Frost Bankers (CFR)

The brandguide table above concludes the BOK Financial SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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