SWOT Analysis of Banca MPS with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Banca MPS |
|
Parent Company |
Banca Monte dei Paschi di Siena S.p.A. (MPS) |
Category |
Banking |
Sector |
|
Tagline/ Slogan |
Bank Since 1472 |
USP |
Offering banking solutions with focus on innovation, traditional values and Italianness |
Banca MPS STP |
|
Segment |
Institutional and individual clients |
Target Group |
Individuals , SME’s and corporations in need of financial services |
Positioning |
Third largest Italian bank offering varied financial services and creating value to the customers |
Banca MPS SWOT Analysis |
|
Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Banca MPS : 1. Strong presence in Italy 5. Highly diversified in terms of offerings |
Weaknesses |
1. Increasing non – performing assets affecting margins |
Opportunities |
1. Financial advisory market expansion in Italy likely to increase revenues |
Threats |
1. Regulatory changes could affect the bank |
Banca MPS Competition |
|
Competitors |
Below are the 4 main Banca MPS competitors : 1. UniCredit 4. BNP Paribas |
The brandguide table above concludes the Banca MPS SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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