Banca MPS SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 1816

SWOT Analysis of Banca MPS with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Banca MPS

Parent Company

Banca Monte dei Paschi di Siena S.p.A. (MPS)




Banking & Financial Services

Tagline/ Slogan

Bank Since 1472


Offering banking solutions with focus on innovation, traditional values and Italianness



Institutional and individual clients

Target Group

Individuals , SME’s and corporations in need of financial services


Third largest Italian bank offering varied financial services and creating value to the customers

Banca MPS SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Banca MPS :

1. Strong presence in Italy
2. Has a customer base of 6 million
3. Has a branch network of 3000 branches
4. Leader in financing SME’s in Italy

5. Highly diversified in terms of offerings


1. Increasing non – performing assets affecting margins
2. Return on Assets (ROA) is low when compared to industry and sector average


1. Financial advisory market expansion in Italy likely to increase revenues
2. Asset Management industry expansion likely to increase the revenues
3. Leverage experience and expertise to grow globally


1. Regulatory changes could affect the bank
2. Government policies in Italy affecting the bank
3. Decrease in investments and spending in Italy could affect the bank

Banca MPS Competition


Below are the 4 main Banca MPS competitors :

1. UniCredit
2. Intesa Sanpaolo
3. Deutsche bank

4. BNP Paribas

The brandguide table above concludes the Banca MPS SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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