Banca MPS SWOT Analysis, Competitors & USP

Banca MPS

Parent Company

Banca Monte dei Paschi di Siena S.p.A. (MPS)

Category

Banking

Sector

Banking & Financial Services

Tagline/ Slogan

Bank Since 1472

USP

Offering banking solutions with focus on innovation, traditional values and Italianness

Banca MPS STP

Segment

Institutional and individual clients

Target Group

Individuals , SME’s and corporations in need of financial services

Positioning

Third largest Italian bank offering varied financial services and creating value to the customers

Banca MPS SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Banca MPS. Strengths are:

1. Strong presence in Italy
2. Has a customer base of 6 million
3. Has a branch network of 3000 branches
4. Leader in financing SME’s in Italy

5. Highly diversified in terms of offerings

Weaknesses

Here are the weaknesses in the Banca MPS SWOT Analysis:

1. Increasing non – performing assets affecting margins
2. Return on Assets (ROA) is low when compared to industry and sector average

Opportunities

Following are the Opportunities in Banca MPS SWOT Analysis:

1. Financial advisory market expansion in Italy likely to increase revenues
2. Asset Management industry expansion likely to increase the revenues
3. Leverage experience and expertise to grow globally

Threats

The threats in the SWOT Analysis of Banca MPS are as mentioned:

1. Regulatory changes could affect the bank
2. Government policies in Italy affecting the bank
3. Decrease in investments and spending in Italy could affect the bank

Banca MPS Competition

Competitors

Below are the top 4 Banca MPS competitors:

1. UniCredit
2. Intesa Sanpaolo
3. Deutsche bank

4. BNP Paribas