Banca MPS SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 2257

SWOT analysis of Banca MPS analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Banca MPS SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Banca MPS to benchmark its business & performance as compared to the competitors and industry. Banca MPS is one of the leading brands in the banking & financial services sector. The table below also lists the top Banca MPS competitors and elaborates Banca MPS market segmentation, target group, positioning & Unique Selling Proposition (USP).

Banca MPS SWOT, Competitors, Marketing STP & Brand analysis Table
Banca MPS Brand Analysis
Parent Company

Banca Monte dei Paschi di Siena S.p.A. (MPS)




Banking & Financial Services

Tagline/ Slogan

Bank Since 1472


Offering banking solutions with focus on innovation, traditional values and Italianness


Institutional and individual clients

Target Group

Individuals , SME’s and corporations in need of financial services


Third largest Italian bank offering varied financial services and creating value to the customers

Banca MPS SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Banca MPS. Strengths are:

1. Strong presence in Italy
2. Has a customer base of 6 million
3. Has a branch network of 3000 branches
4. Leader in financing SME’s in Italy

5. Highly diversified in terms of offerings


Here are the weaknesses in the Banca MPS SWOT Analysis:

1. Increasing non – performing assets affecting margins
2. Return on Assets (ROA) is low when compared to industry and sector average


Following are the Opportunities in Banca MPS SWOT Analysis:

1. Financial advisory market expansion in Italy likely to increase revenues
2. Asset Management industry expansion likely to increase the revenues
3. Leverage experience and expertise to grow globally


The threats in the SWOT Analysis of Banca MPS are as mentioned:

1. Regulatory changes could affect the bank
2. Government policies in Italy affecting the bank
3. Decrease in investments and spending in Italy could affect the bank

Banca MPS Competition

Below are the top 4 Banca MPS competitors:

1. UniCredit
2. Intesa Sanpaolo
3. Deutsche bank

4. BNP Paribas

The brandguide table above concludes the Banca MPS SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Banca MPS. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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