BOC Hong Kong SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of BOC Hong Kong analyses the brand by its strengths, weaknesses, opportunities & threats. In BOC Hong Kong SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like BOC Hong Kong to benchmark its business & performance as compared to the competitors. BOC Hong Kong is one of the leading brands in the banking & financial services sector.

The article below lists the BOC Hong Kong SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the BOC Hong Kong SWOT Analysis:

SWOT Analysis of BOC Hong Kong

For BOC Hong Kong, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

BOC Hong Kong Strengths

The strengths of BOC Hong Kong looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of BOC Hong Kong :

1. Support from parent enables penetration in cross-border business flow
2. Leads in terms of branch network in Hong Kong
3. Dividend yield is considerably high when compared to industry and sector averages
4. Return on Assets (ROA) is higher than industry and sector average
5. Has a strong workforce of approx 14,000 employees
6. More than 300 branches in Hong Kong alone

BOC Hong Kong Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the BOC Hong Kong SWOT Analysis:

1. Exposure to troubled institutions affecting cost structure
2. Market concentration points to higher business risk


BOC Hong Kong Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in BOC Hong Kong SWOT Analysis:

1. High opportunity to expand into mainland China and Far East
2.Increasing demand for corporate bonds in Hong Kong and China will help in the growth

3. Leverage expertise to grow globally

BOC Hong Kong Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of BOC Hong Kong are as mentioned:

1. Intense competition levels likely to hurt margins
2. Increasing regulatory challenges


BOC Hong Kong Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of BOC Hong Kong:

1. HSBC
2.Hang Seng Bank
3. ICBC Asia Limited

4.Bank of Communications

Hence this concludes the BOC Hong Kong SWOT analysis.

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About BOC Hong Kong

BOC Hong Kong Overview
Parent Company

Bank of China (Hong Kong) Limited

Category

Banking

Sector

Banking & Financial Services

Tagline/ Slogan

Your Premier Bank

USP

Bank offering tailor made and comprehensive services using technology

BOC Hong Kong STP
Segmentation

Institutional  and individual clients

Target Market

Small, medium and corporate clients, private individuals

Positioning

Bank offering varied financial services including RMB clearing in Hong Kong


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to BOC Hong Kong. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.

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