BOC Hong Kong SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of BOC Hong Kong analyses the brand/company with its strengths, weaknesses, opportunities & threats. In BOC Hong Kong SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like BOC Hong Kong to benchmark its business & performance as compared to the competitors and industry. As of 2020, BOC Hong Kong is one of the leading brands in the banking & financial services sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top BOC Hong Kong competitors and includes BOC Hong Kong target market, segmentation, positioning & Unique Selling Proposition (USP).

BOC Hong Kong SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
BOC Hong Kong Brand Analysis
Parent Company

Bank of China (Hong Kong) Limited

Category

Banking

Sector

Banking & Financial Services

Tagline/ Slogan

Your Premier Bank

USP

Bank offering tailor made and comprehensive services using technology

BOC Hong Kong STP
BOC Hong Kong Segmentation

Institutional  and individual clients

BOC Hong Kong Target Market

Small, medium and corporate clients, private individuals

BOC Hong Kong Positioning

Bank offering varied financial services including RMB clearing in Hong Kong

BOC Hong Kong SWOT Analysis
BOC Hong Kong Strengths

Below are the Strengths in the SWOT Analysis of BOC Hong Kong:

1. Support from parent enables penetration in cross-border business flow
2. Leads in terms of branch network in Hong Kong
3. Dividend yield is considerably high when compared to industry and sector averages
4. Return on Assets (ROA) is higher than industry and sector average
5. Has a strong workforce of approx 14,000 employees
6. More than 300 branches in Hong Kong alone

BOC Hong Kong Weaknesses

Here are the weaknesses in the BOC Hong Kong SWOT Analysis:

1. Exposure to troubled institutions affecting cost structure
2. Market concentration points to higher business risk

BOC Hong Kong Opportunities

Following are the Opportunities in BOC Hong Kong SWOT Analysis:

1. High opportunity to expand into mainland China and Far East
2.Increasing demand for corporate bonds in Hong Kong and China will help in the growth

3. Leverage expertise to grow globally

BOC Hong Kong Threats

The threats in the SWOT Analysis of BOC Hong Kong are as mentioned:

1. Intense competition levels likely to hurt margins
2. Increasing regulatory challenges

BOC Hong Kong Competition
Competitors

Below are the top 4 BOC Hong Kong competitors:

1. HSBC
2.Hang Seng Bank
3. ICBC Asia Limited

4.Bank of Communications


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to BOC Hong Kong. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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