BOC Hong Kong SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 2757

SWOT Analysis of BOC Hong Kong with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

BOC Hong Kong

Parent Company

Bank of China (Hong Kong) Limited




Financial services

Tagline/ Slogan

Your Premier Bank


Bank offering tailor made and comprehensive services using technology



Institutional  and individual clients

Target Group

Small, medium and corporate clients, private individuals


Bank offering varied financial services including RMB clearing in Hong Kong

SWOT Analysis


1. Support from parent enables penetration in cross-border business flow
2. Leads in terms of branch network in Hong Kong
3. Dividend yield is considerably high when compared to industry and sector averages
4. Return on Assets (ROA) is higher than industry and sector average
5. Has a strong workforce of approx 14,000 employees
6. More than 300 branches in Hong Kong alone


1. Exposure to troubled institutions affecting cost structure
2. Market concentration points to higher business risk


1. High opportunity to expand into mainland China and Far East
2.Increasing demand for corporate bonds in Hong Kong and China will help in the growth

3. Leverage expertise to grow globally


1. Intense competition levels likely to hurt margins
2. Increasing regulatory challenges



2.Hang Seng Bank
3. ICBC Asia Limited

4.Bank of Communications

The table above concludes the BOC Hong Kong SWOT analysis along with its marketing and brand parameters.


Browse marketing analysis of more brands and companies similar to BOC Hong Kong. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:

Similar Brands in the same Sector: