BOC Hong Kong SWOT Analysis, Competitors, STP & USP
Published by MBA Skool Team, Last Updated: April 26, 2020
SWOT analysis of BOC Hong Kong analyses the brand/company with its strengths, weaknesses, opportunities & threats. In BOC Hong Kong SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like BOC Hong Kong to benchmark its business & performance as compared to the competitors and industry. BOC Hong Kong is one of the leading brands in the banking & financial services sector.
The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top BOC Hong Kong competitors and includes BOC Hong Kong target market, segmentation, positioning & Unique Selling Proposition (USP).
BOC Hong Kong SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Bank offering tailor made and comprehensive services using technology
BOC Hong Kong STP
BOC Hong Kong Segmentation
Institutional and individual clients
BOC Hong Kong Target Market
Small, medium and corporate clients, private individuals
BOC Hong Kong Positioning
Bank offering varied financial services including RMB clearing in Hong Kong
BOC Hong Kong SWOT Analysis
BOC Hong Kong Strengths
Below are the Strengths in the SWOT Analysis of BOC Hong Kong:
1. Support from parent enables penetration in cross-border business flow 2. Leads in terms of branch network in Hong Kong 3. Dividend yield is considerably high when compared to industry and sector averages 4. Return on Assets (ROA) is higher than industry and sector average 5. Has a strong workforce of approx 14,000 employees 6. More than 300 branches in Hong Kong alone
BOC Hong Kong Weaknesses
Here are the weaknesses in the BOC Hong Kong SWOT Analysis:
1. Exposure to troubled institutions affecting cost structure 2. Market concentration points to higher business risk
BOC Hong Kong Opportunities
Following are the Opportunities in BOC Hong Kong SWOT Analysis:
1. High opportunity to expand into mainland China and Far East 2.Increasing demand for corporate bonds in Hong Kong and China will help in the growth
3. Leverage expertise to grow globally
BOC Hong Kong Threats
The threats in the SWOT Analysis of BOC Hong Kong are as mentioned:
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