BOC Hong Kong SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Bank of China (Hong Kong) Limited

Banking

Banking & Financial Services

Your Premier Bank

Bank offering tailor made and comprehensive services using technology

Institutional  and individual clients

Small, medium and corporate clients, private individuals

Bank offering varied financial services including RMB clearing in Hong Kong

Below are the Strengths in the SWOT Analysis of BOC Hong Kong:

1. Support from parent enables penetration in cross-border business flow
2. Leads in terms of branch network in Hong Kong
3. Dividend yield is considerably high when compared to industry and sector averages
4. Return on Assets (ROA) is higher than industry and sector average
5. Has a strong workforce of approx 14,000 employees
6. More than 300 branches in Hong Kong alone

Here are the weaknesses in the BOC Hong Kong SWOT Analysis:

1. Exposure to troubled institutions affecting cost structure
2. Market concentration points to higher business risk

Following are the Opportunities in BOC Hong Kong SWOT Analysis:

1. High opportunity to expand into mainland China and Far East
2.Increasing demand for corporate bonds in Hong Kong and China will help in the growth

3. Leverage expertise to grow globally

The threats in the SWOT Analysis of BOC Hong Kong are as mentioned:

1. Intense competition levels likely to hurt margins
2. Increasing regulatory challenges

Below are the top 4 BOC Hong Kong competitors:

1. HSBC
2.Hang Seng Bank
3. ICBC Asia Limited

4.Bank of Communications