Dexia SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 1871

SWOT analysis of Dexia analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Dexia SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Dexia to benchmark its business & performance as compared to the competitors and industry. Dexia is one of the leading brands in the banking & financial services sector. The table below also lists the top Dexia competitors and elaborates Dexia market segmentation, target group, positioning & Unique Selling Proposition (USP).

Dexia SWOT, Competitors, Marketing STP & Brand analysis Table
Dexia Brand Analysis
Parent Company

Dexia N.V./S.A.




Banking & Financial Services

Tagline/ Slogan

Dexia, the bank for sustainable development


Bank offering innovative and adapted solutions

Dexia STP

Institutional and individual clients

Target Group

Private clients, public sector companies, government institutions, small and medium sized businesses in need of financial assistance


Bank offering financial services with emphasis on retail banking, commercial banking and public finance

Dexia SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Dexia. Strengths are:

1. Strong market positions in Belgium and Luxembourg will help in recurring business momentum
2. One of the top 3 banks in Belgium
3. Holds a strong position in Turkey
4. Over 35,000 employees form a part of the group


Here are the weaknesses in the Dexia SWOT Analysis:

1. Decreasing asset quality, earnings and coverage ratios will increase business risk
2. Return on Assets is much low when compared to industry and sector averages


Following are the Opportunities in Dexia SWOT Analysis:

1. Positive outlook for the asset management market
2. Focus on retail and commercial bank likely to increase revenue
3. Focus on public finance will help in increasing the revenue


The threats in the SWOT Analysis of Dexia are as mentioned:

1. Regulatory changes in Euro zone could affect the bank
2. Uncertainty in Euro zone will affect the bank

Dexia Competition

Below are the top 3 Dexia competitors:

1. KBC bank
2. BNP Paribas
3.AXA bank

The brandguide table above concludes the Dexia SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Dexia. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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