Natixis SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Natixis analyses the brand by its strengths, weaknesses, opportunities & threats. In Natixis SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Natixis to benchmark its business & performance as compared to the competitors. Natixis is one of the leading brands in the banking & financial services sector.

The article below lists the Natixis SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Natixis SWOT Analysis:

SWOT Analysis of Natixis

For Natixis, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Natixis Strengths

The strengths of Natixis looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Natixis :

1. Strong presence in France
2. Part of Group BPCE, one of the largest banking groups in France
3. Bank with high expertise in specialized financial services
4. 20,000 employees from the backbone of the company
4. Presence in 68 countries across the globe

Natixis Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Natixis SWOT Analysis:

1. Major chunk of the revenue comes from specialized financial services and corporate banking, less revenue comes from other financial offerings
2. Bank facing issues due to the ongoing uncertainty


Natixis Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Natixis SWOT Analysis:

1. High opportunity to expand in terms of number of branches across France and other European countries
2.Opportunity to grow expertise in other financial offerings apart from corporate banking

Natixis Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Natixis are as mentioned:

1. Uncertainty in Euro zone
2.Regulatory changes in the European countries and US will affect the banking operations


Natixis Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 4 competitors of Natixis:

1. BNP Paribas
2. Societe Generale
3. Credit Agricole

4. Deutsche Bank

Hence this concludes the Natixis SWOT analysis.

Continue reading more about the brand/company.

About Natixis

Natixis Overview
Parent Company

Natixis  S.A.

Category

Banking

Sector

Banking & Financial Services

Tagline/ Slogan

One Company, three core businesses

USP

Bank offering customized financial solutions through its expertise in analysis and advisory

Natixis STP
Segmentation

Institutional and individual clients

Target Market

Institutional investors, SME’s, insurance companies, private clients in need of investment solutions, specialized financial services

Positioning

A French bank offering varied services in corporate banking , investment management and financial services


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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