Natixis SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1887
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SWOT Analysis of Natixis with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Natixis

Parent Company

Natixis  S.A.

Category

Banking

Sector

Financial services

Tagline/ Slogan

One Company, three core businesses

USP

Bank offering customized financial solutions through its expertise in analysis and advisory

STP

Segment

Institutional and individual clients

Target Group

Institutional investors, SME’s, insurance companies, private clients in need of investment solutions, specialized financial services

Positioning

A French bank offering varied services in corporate banking , investment management and financial services

SWOT Analysis

Strengths

1. Strong presence in France
2. Part of Group BPCE, one of the largest banking groups in France
3. Bank with high expertise in specialized financial services
4. 20,000 employees from the backbone of the company
4. Presence in 68 countries across the globe

Weaknesses

1. Major chunk of the revenue comes from specialized financial services and corporate banking, less revenue comes from other financial offerings
2. Bank facing issues due to the ongoing uncertainty

Opportunities

1. High opportunity to expand in terms of number of branches across France and other European countries
2.Opportunity to grow expertise in other financial offerings apart from corporate banking

Threats

1. Uncertainty in Euro zone
2.Regulatory changes in the European countries and US will affect the banking operations

Competition

Competitors

1. BNP Paribas
2. Societe Generale
3. Credit Agricole

4. Deutsche Bank


The table above concludes the Natixis SWOT analysis along with its marketing and brand parameters.

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