Natixis SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 2898

SWOT Analysis of Natixis with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Natixis  S.A.




Banking & Financial Services

Tagline/ Slogan

One Company, three core businesses


Bank offering customized financial solutions through its expertise in analysis and advisory

Natixis STP


Institutional and individual clients

Target Group

Institutional investors, SME’s, insurance companies, private clients in need of investment solutions, specialized financial services


A French bank offering varied services in corporate banking , investment management and financial services

Natixis SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Natixis. Strengths are:

1. Strong presence in France
2. Part of Group BPCE, one of the largest banking groups in France
3. Bank with high expertise in specialized financial services
4. 20,000 employees from the backbone of the company
4. Presence in 68 countries across the globe


Here are the weaknesses of Natixis :

1. Major chunk of the revenue comes from specialized financial services and corporate banking, less revenue comes from other financial offerings
2. Bank facing issues due to the ongoing uncertainty


Following are the Opportunities of Natixis :

1. High opportunity to expand in terms of number of branches across France and other European countries
2.Opportunity to grow expertise in other financial offerings apart from corporate banking


The threats of Natixis are as mentioned :

1. Uncertainty in Euro zone
2.Regulatory changes in the European countries and US will affect the banking operations

Natixis Competition


Below are the 4 main Natixis competitors :

1. BNP Paribas
2. Societe Generale
3. Credit Agricole

4. Deutsche Bank

The brandguide table above concludes the Natixis SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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