Natixis SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Natixis analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Natixis SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Natixis to benchmark its business & performance as compared to the competitors and industry. Natixis is one of the leading brands in the banking & financial services sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Natixis competitors and includes Natixis target market, segmentation, positioning & Unique Selling Proposition (USP).

Natixis SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Natixis Brand Analysis
Parent Company

Natixis  S.A.




Banking & Financial Services

Tagline/ Slogan

One Company, three core businesses


Bank offering customized financial solutions through its expertise in analysis and advisory

Natixis STP
Natixis Segmentation

Institutional and individual clients

Natixis Target Market

Institutional investors, SME’s, insurance companies, private clients in need of investment solutions, specialized financial services

Natixis Positioning

A French bank offering varied services in corporate banking , investment management and financial services

Natixis SWOT Analysis
Natixis Strengths

Below are the Strengths in the SWOT Analysis of Natixis:

1. Strong presence in France
2. Part of Group BPCE, one of the largest banking groups in France
3. Bank with high expertise in specialized financial services
4. 20,000 employees from the backbone of the company
4. Presence in 68 countries across the globe

Natixis Weaknesses

Here are the weaknesses in the Natixis SWOT Analysis:

1. Major chunk of the revenue comes from specialized financial services and corporate banking, less revenue comes from other financial offerings
2. Bank facing issues due to the ongoing uncertainty

Natixis Opportunities

Following are the Opportunities in Natixis SWOT Analysis:

1. High opportunity to expand in terms of number of branches across France and other European countries
2.Opportunity to grow expertise in other financial offerings apart from corporate banking

Natixis Threats

The threats in the SWOT Analysis of Natixis are as mentioned:

1. Uncertainty in Euro zone
2.Regulatory changes in the European countries and US will affect the banking operations

Natixis Competition

Below are the top 4 Natixis competitors:

1. BNP Paribas
2. Societe Generale
3. Credit Agricole

4. Deutsche Bank

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Natixis. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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