National Bank of Canada SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1799

SWOT Analysis of National Bank of Canada with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

National Bank of Canada

Parent Company

National Bank Financial Group




Financial services

Tagline/ Slogan

National Bank, committed to your community; Saving is childs play


Bank offering services with emphasis on customer satisfaction



Institutional and individual clients

Target Group

Private individuals, SME’s ,Public sector organizations, Non – profit organizations, agri businesses in need of financing and banking services


An integrated financial group with focus on social and economic growth

SWOT Analysis


1. Leading bank in Quebec in Canada
2. Bank is on the list of 50 Best Employers in Canada for 2012
3. One of the strongest banks in North America
4. Bank specializes in Agricultural financing
5. More than 20,000 employees form the strong workforce


1. Not much presence in other parts of Canada apart from Quebec
2. Lags in terms of number of branches when compared with Big 5 Canadian banks


1. High opportunity to grow in other parts of Canada to compete with Big 5 Canadian banks
2.Scope to improve business offerings apart from retail banking
3.High opportunity to grow in markets outside North America through acquisitions


1. Interest rate policy changes likely to hurt the performance of the bank
2. Regulatory restrictions affecting the business operations



1. Royal Bank of Canada
2. TD Bank
3. Scotiabank

4. Bank of Montreal


The table above concludes the National Bank of Canada SWOT analysis along with its marketing and brand parameters.


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