National Bank of Greece SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 2195
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SWOT analysis of National Bank of Greece analyses the brand/company with its strengths, weaknesses, opportunities & threats. National Bank of Greece is one of the leading brands in the banking & financial services sector. The table below also lists the top National Bank of Greece competitors and elaborates National Bank of Greece segmentation, targeting, positioning & USP.

National Bank of Greece

Parent Company

National Bank of Greece S.A.  (NBG)

Category

Banking

Sector

Banking & Financial Services

Tagline/ Slogan

A furore Normannorumlibera nos, Domine’

USP

Bank leading in service offerings by investing in new technology

National Bank of Greece STP

Segment

Institutional and individual clients

Target Group

Large enterprises, SME’s, Financial institutions, private individuals in need of banking services

Positioning

Largest Greek bank offering full range of financial products and services to meet the changing needs of customers

National Bank of Greece SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of National Bank of Greece. Strengths are:

1. Bank with largest network of branches in Greece
2. Bank pioneering in mobile and internet banking
3. Has strong presence in over 18 countries Southeastern Europe
4. Largest bank in Greece in terms of deposit accounts
7. Approx 37,000 employees form the staff

Weaknesses

Here are the weaknesses in the National Bank of Greece SWOT Analysis:

1. Not much presence in Asia and Americas
2.Non – performing assets affecting the bank’s performance

Opportunities

Following are the Opportunities in National Bank of Greece SWOT Analysis:

1. High opportunity to expand into other parts of Europe and emerging economies through acquisitions
2. Can expand customer base by investing further into mobile and internet banking
3.Immense opportunity to grow in the retail banking and lending, which will improve bank’s performance

Threats

The threats in the SWOT Analysis of National Bank of Greece are as mentioned:

1. Weak economic prospects in Greece
2. Uncertainty in Euro zone 
3.Regulatory changes of other European countries can affect the bank

National Bank of Greece Competition

Competitors

Below are the top 3 National Bank of Greece competitors:

1.Alpha Bank
2.HSBC
3.Citibank


The brandguide table above concludes the National Bank of Greece SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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