National Bank of Greece SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 2289

SWOT analysis of National Bank of Greece analyses the brand/company with its strengths, weaknesses, opportunities & threats. In National Bank of Greece SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like National Bank of Greece to benchmark its business & performance as compared to the competitors and industry. National Bank of Greece is one of the leading brands in the banking & financial services sector. The table below also lists the top National Bank of Greece competitors and elaborates National Bank of Greece market segmentation, target group, positioning & Unique Selling Proposition (USP).

National Bank of Greece SWOT, Competitors, Marketing STP & Brand analysis Table
National Bank of Greece Brand Analysis
Parent Company

National Bank of Greece S.A.  (NBG)




Banking & Financial Services

Tagline/ Slogan

A furore Normannorumlibera nos, Domine’


Bank leading in service offerings by investing in new technology

National Bank of Greece STP

Institutional and individual clients

Target Group

Large enterprises, SME’s, Financial institutions, private individuals in need of banking services


Largest Greek bank offering full range of financial products and services to meet the changing needs of customers

National Bank of Greece SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of National Bank of Greece. Strengths are:

1. Bank with largest network of branches in Greece
2. Bank pioneering in mobile and internet banking
3. Has strong presence in over 18 countries Southeastern Europe
4. Largest bank in Greece in terms of deposit accounts
7. Approx 37,000 employees form the staff


Here are the weaknesses in the National Bank of Greece SWOT Analysis:

1. Not much presence in Asia and Americas
2.Non – performing assets affecting the bank’s performance


Following are the Opportunities in National Bank of Greece SWOT Analysis:

1. High opportunity to expand into other parts of Europe and emerging economies through acquisitions
2. Can expand customer base by investing further into mobile and internet banking
3.Immense opportunity to grow in the retail banking and lending, which will improve bank’s performance


The threats in the SWOT Analysis of National Bank of Greece are as mentioned:

1. Weak economic prospects in Greece
2. Uncertainty in Euro zone 
3.Regulatory changes of other European countries can affect the bank

National Bank of Greece Competition

Below are the top 3 National Bank of Greece competitors:

1.Alpha Bank

The brandguide table above concludes the National Bank of Greece SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to National Bank of Greece. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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