National Bank of Greece SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1564

SWOT Analysis of National Bank of Greece with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

National Bank of Greece

Parent Company

National Bank of Greece S.A.  (NBG)




Financial services

Tagline/ Slogan

A furore Normannorumlibera nos, Domine’


Bank leading in service offerings by investing in new technology



Institutional and individual clients

Target Group

Large enterprises, SME’s, Financial institutions, private individuals in need of banking services


Largest Greek bank offering full range of financial products and services to meet the changing needs of customers

SWOT Analysis


1. Bank with largest network of branches in Greece
2. Bank pioneering in mobile and internet banking
3. Has strong presence in over 18 countries Southeastern Europe
4. Largest bank in Greece in terms of deposit accounts
7. Approx 37,000 employees form the staff


1. Not much presence in Asia and Americas
2.Non – performing assets affecting the bank’s performance


1. High opportunity to expand into other parts of Europe and emerging economies through acquisitions
2. Can expand customer base by investing further into mobile and internet banking
3.Immense opportunity to grow in the retail banking and lending, which will improve bank’s performance


1. Weak economic prospects in Greece
2. Uncertainty in Euro zone 
3.Regulatory changes of other European countries can affect the bank



1.Alpha Bank

The table above concludes the National Bank of Greece SWOT analysis along with its marketing and brand parameters.


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