Swedbank SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Swedbank analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Swedbank SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Swedbank to benchmark its business & performance as compared to the competitors and industry. Swedbank is one of the leading brands in the banking & financial services sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Swedbank competitors and includes Swedbank target market, segmentation, positioning & Unique Selling Proposition (USP).

Swedbank SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Swedbank Brand Analysis
Parent Company

Swedbank AB




Banking & Financial Services

Tagline/ Slogan

Swedbank – beyond financial growth


We believe in a traditional banking model focused on close customer relationships and advice

Swedbank STP
Swedbank Segmentation

Institutional  and individual clients

Swedbank Target Market

Private individuals, small and medium sized companies, corporate clients

Swedbank Positioning

Bank helping people and businesses to achieve a solid financial stability

Swedbank SWOT Analysis
Swedbank Strengths

Below are the Strengths in the SWOT Analysis of Swedbank:

1. Leading bank in Nordic – Baltic region serving more than 9.5 million retail customers and over 630,000 corporate customers
2. One of the top 4 banks in Sweden with over 17,000 employees
3. Swedbank is the Most Reputable Large Company in Estonia 2012
4. Dividend yield is greater than the industry and sector scores

5. Return on Equity (ROE) is high when compared to industry and sector scores

6.Swedbank has the highest capital ratio of any of the Nordic banks

Swedbank Weaknesses

Here are the weaknesses in the Swedbank SWOT Analysis:

1. Significant revenue comes from retail banking and less revenue comes from other offerings
2.Return on Assets (ROA) is below the industry and sector scores

Swedbank Opportunities

Following are the Opportunities in Swedbank SWOT Analysis:

1. High opportunity to expand into other European countries through acquisitions
2.Can leverage the acquisition of Allied Irish’s mortgage portfolio to expand in Latvia and increase business
3.High opportunity to grow in Corporate banking to compete with other Swedish banks

Swedbank Threats

The threats in the SWOT Analysis of Swedbank are as mentioned:

1. Uncertainty in Euro zone
2. Regulatory changes in Euro zone will affect the bank
3. Increase in competition from other European banks

Swedbank Competition

Below are the top 3 Swedbank competitors:

1. Nordea Bank AB
2. SEB

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Swedbank. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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