Swedbank SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Swedbank AB

Banking

Banking & Financial Services

Swedbank – beyond financial growth

We believe in a traditional banking model focused on close customer relationships and advice

Institutional  and individual clients

Private individuals, small and medium sized companies, corporate clients

Bank helping people and businesses to achieve a solid financial stability

Below are the Strengths in the SWOT Analysis of Swedbank:

1. Leading bank in Nordic – Baltic region serving more than 9.5 million retail customers and over 630,000 corporate customers
2. One of the top 4 banks in Sweden with over 17,000 employees
3. Swedbank is the Most Reputable Large Company in Estonia 2012
4. Dividend yield is greater than the industry and sector scores

5. Return on Equity (ROE) is high when compared to industry and sector scores

6.Swedbank has the highest capital ratio of any of the Nordic banks

Here are the weaknesses in the Swedbank SWOT Analysis:

1. Significant revenue comes from retail banking and less revenue comes from other offerings
2.Return on Assets (ROA) is below the industry and sector scores

Following are the Opportunities in Swedbank SWOT Analysis:

1. High opportunity to expand into other European countries through acquisitions
2.Can leverage the acquisition of Allied Irish’s mortgage portfolio to expand in Latvia and increase business
3.High opportunity to grow in Corporate banking to compete with other Swedish banks

The threats in the SWOT Analysis of Swedbank are as mentioned:

1. Uncertainty in Euro zone
2. Regulatory changes in Euro zone will affect the bank
3. Increase in competition from other European banks

Below are the top 3 Swedbank competitors:

1. Nordea Bank AB
2. SEB
3.Handelsbanken