Swedbank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 2274

SWOT Analysis of Swedbank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Swedbank AB




Financial services

Tagline/ Slogan

Swedbank – beyond financial growth


We believe in a traditional banking model focused on close customer relationships and advice



Institutional  and individual clients

Target Group

Private individuals, small and medium sized companies, corporate clients


Bank helping people and businesses to achieve a solid financial stability

SWOT Analysis


1. Leading bank in Nordic – Baltic region serving more than 9.5 million retail customers and over 630,000 corporate customers
2. One of the top 4 banks in Sweden with over 17,000 employees
3. Swedbank is the Most Reputable Large Company in Estonia 2012
4. Dividend yield is greater than the industry and sector scores

5. Return on Equity (ROE) is high when compared to industry and sector scores

6.Swedbank has the highest capital ratio of any of the Nordic banks


1. Significant revenue comes from retail banking and less revenue comes from other offerings
2.Return on Assets (ROA) is below the industry and sector scores


1. High opportunity to expand into other European countries through acquisitions
2.Can leverage the acquisition of Allied Irish’s mortgage portfolio to expand in Latvia and increase business
3.High opportunity to grow in Corporate banking to compete with other Swedish banks


1. Uncertainty in Euro zone
2. Regulatory changes in Euro zone will affect the bank
3. Increase in competition from other European banks



1. Nordea Bank AB
2. SEB

The table above concludes the Swedbank SWOT analysis along with its marketing and brand parameters.


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