Samba Financial Group SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1886

SWOT Analysis of Samba Financial Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Samba Financial Group

Parent Company

Samba Financial Group




Financial services

Tagline/ Slogan

World Class Banking


Bank focusing on excellence of its products and services through innovation



Institutional and individual clients

Target Group

Private individuals, ladies, SME’s, corporate bodies in need of customized financial solutions


A one – stop Saudi bank offering full financial services

SWOT Analysis


1. Best bank in Saudi Arabia as per Global Finance
2. Best Investment bank in the Middle East as per Global Finance
3. Pioneer in mobile and online banking
4. Largest in Saudi Arabia in terms of number of branches and ATM’s

5. Bank specializing in Islamic banking in Saudi Arabia


1. Very High dependence on Islamic banking is a major weakness
2. Less income comes from Treasury and Investment banking divisions
3. Limited global presence is curbing its opportunities


1. Increase in mobile banking will increase the customer base
2. High opportunity to grow its presence in Africa to compete with other Middle East banks
3. High opportunity to grow in investment banking area through acquisitions


1. Ongoing global uncertainty
2. Political and regulatory changes in Saudi and the Middle East will affect the bank

3. Entry of foreign banks is a major threat



1. Al-Rajhi Bank
2. National Commercial Bank
3. HSBC Saudi Arabia

The table above concludes the Samba Financial Group SWOT analysis along with its marketing and brand parameters.


Browse marketing analysis of more brands and companies similar to Samba Financial Group. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:

Similar Brands in the same Sector: