Samba Financial Group SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 2243

SWOT Analysis of Samba Financial Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Samba Financial Group

Parent Company

Samba Financial Group




Banking & Financial Services

Tagline/ Slogan

World Class Banking


Bank focusing on excellence of its products and services through innovation

Samba Financial Group STP


Institutional and individual clients

Target Group

Private individuals, ladies, SME’s, corporate bodies in need of customized financial solutions


A one – stop Saudi bank offering full financial services

Samba Financial Group SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Samba Financial Group :

1. Best bank in Saudi Arabia as per Global Finance
2. Best Investment bank in the Middle East as per Global Finance
3. Pioneer in mobile and online banking
4. Largest in Saudi Arabia in terms of number of branches and ATM’s

5. Bank specializing in Islamic banking in Saudi Arabia


1. Very High dependence on Islamic banking is a major weakness
2. Less income comes from Treasury and Investment banking divisions
3. Limited global presence is curbing its opportunities


1. Increase in mobile banking will increase the customer base
2. High opportunity to grow its presence in Africa to compete with other Middle East banks
3. High opportunity to grow in investment banking area through acquisitions


1. Ongoing global uncertainty
2. Political and regulatory changes in Saudi and the Middle East will affect the bank

3. Entry of foreign banks is a major threat

Samba Financial Group Competition


Below are the 3 main Samba Financial Group competitors :

1. Al-Rajhi Bank
2. National Commercial Bank
3. HSBC Saudi Arabia

The brandguide table above concludes the Samba Financial Group SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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