Tokyo Tomin Bank SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 1114

SWOT Analysis of Tokyo Tomin Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Tokyo Tomin Bank

Parent Company

Tokyo Tomin Bank Limited




Banking & Financial Services

Tagline/ Slogan



Vital and dynamic bank

Tokyo Tomin Bank STP


For serving the funding needs of small and medium-sized enterprises and Individualsin Tokyo and immediately adjacent areas.

Target Group

Individuals and Companies.


To provide essential financial services to small businesses (including sole proprietorships) in this region, taking advantage of the wealth of business opportunities offered by the Tokyo market.

Tokyo Tomin Bank SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Tokyo Tomin Bank :

1. A network of around 70 branches and 6 regional offices.
2. Has an employee base of around 2000.
3. Features in the Forbes list of Global 2000 Leading Public companies.
4. The credit rating outlook is stable.


1. Japanese govt or any local govt has no share in it.
2. Low credit risk diversification.
3. Deteriorating business conditions for SMEs caused by the disaster which in turn is making the portfolio of the bank weak.


1.Need to expand its operations into the Chinese territory.
2.Can open up wealth management services in Qatar, Kuwait and Bahrain.
3.Can open up a new subsidiary for Islamic finance operations in Malaysia, Indonesia, Gulf nations, Sudan, Tanzania etc.


1.The Japanese economy has been hugely devastated by the recent Earthquakes.
2.Restricted supply of electricity due to the damage caused to the Nuclear power plants by the Massive earthquake.
3.Supply chains are not being able to perform at their optimum levels due to the severe floods in Thailand.

4.Rising resource prices, such as crude oil.

5.Widening trade deficit, declining exports, increased oil imports.

Tokyo Tomin Bank Competition


Below are the 5 main Tokyo Tomin Bank competitors :

1.The Norinchukin Bank
2.Aozora Bank, Ltd.
3.Mitsubishi UFJ Financial Group, Inc.

4.The Shimizu Bank

5.The Tajima Bank

The brandguide table above concludes the Tokyo Tomin Bank SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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