Oita Bank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 904

SWOT Analysis of Oita Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Oita Bank

Parent Company

Oita Bank Group




Banking and Financial Services

Tagline/ Slogan



Contributes significantly to the economic growth and prosperity of Oita Prefecture and the greater Kyushu region.



For the people who want standard banking services.

Target Group

Individual and Corporate Clients


Strives to enhance its management structure and extend its menu of financial services to contribute to the region’s prosperity.

SWOT Analysis


1. The bank serves the southwestern Kyushu area of Japan. It also has representative offices in Hong kong andTokyo.
2. It serves it’s customers through a network of 103branches.
3. Has an employee base of 1,885.
4. It has been listed in the Forbes Global 2000 leading Public companies.


1.Comparitevly, limited revenue streams.
2.Weaker recovery of loans


1.Possible strategic alliance with automobile and tech companies in the Oita region to provide them with the necessary finance.
2.Expansion into the Chinese territory by opening up several branches in the Greater China region.
3.Opportunity to launch regional banking services in Philippines and Bangladesh and other geographical locations


1.Stagnation in the Japanese economy.
2.Restricted supply of electricity due to the damage caused to the Nuclear power plants by the Massive earthquake.
3.Supply chains are not being able to perform at their optimum levels due to the severe floods in Thailand.

4.Intensifying cross regional competition.

5.Catastrophies in Japan



1.The Shizuoka Bank, Ltd.
2.The Towa Bank, Ltd.
3.Aozora Bank, Ltd.

The table above concludes the Oita Bank SWOT analysis along with its marketing and brand parameters.


Browse marketing analysis of more brands and companies similar to Oita Bank. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:

Similar Brands in the same Sector: