Banco Occidental SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1237

SWOT Analysis of Banco Occidental with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Banco Occidental

Parent Company

Banco Occidental de Descuento




Banking and Financial Services

Tagline/ Slogan



Regional expertise in Petroleum, Industrial, Commercial and Agriculture.



For the various banking needs of the people of Zuila.

Target Group

Companies, Individuals.


To provide financial products and services with greater added value for creating a mutually beneficial relationship through the agencies

SWOT Analysis


1. It is Venezuela’s leading bank in terms of deposits.
2. It serves  4 million customers nationwide.
3. Company has 7,500 employees and around 350 offices throughout the country covering 19 Venezuelan States, as well as the Capital Region.
4. The Bank is based in Maracaibo cityof Zuila State. Itis Venezuela's leading oil-producing region and the bank commands a strong market position in Zuila.


1. Concentration risk as almost all of deposits come from Zuila state.
2. Majority of their portfolio of clients are contractors and subcontractors of the Venezuelan oil industry which means any adverse development in that particular sector can effect the existence of the bank.
3.Lags behind in terms of market capitalization as it commands only small share of Venezuelan market


1.It has regional expertise of Petroleum, it can open up a bank specifically for Petroleum and Gas companies that will provide them specific products as per their needs in a large economy like India and other countries like Sudan which has huge oil reserves.
2.They can enter the Russian retail banking market.
3.They can start providing loans and advisory services to the small scale industries and agriculture sector in Bangladesh.


1.Being present in an Oil export economy, they face huge threat from Global political and economic shifts.
2.Euro zone crisis.
3.Venezuelan President has threatened that he will nationalize the private banks which donot finance agricultural projects promoted by his government.



1.Banco Industrial de Venezuela
2.BBVA Banco Provincial
3.Banco de Venezuela

The table above concludes the Banco Occidental SWOT analysis along with its marketing and brand parameters.


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