Arab Banking Corporation SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Arab Banking Corporation analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Arab Banking Corporation SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Arab Banking Corporation to benchmark its business & performance as compared to the competitors and industry. Arab Banking Corporation is one of the leading brands in the banking & financial services sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Arab Banking Corporation competitors and includes Arab Banking Corporation target market, segmentation, positioning & Unique Selling Proposition (USP).

Arab Banking Corporation SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Arab Banking Corporation Brand Analysis
Parent Company

Arab Banking Corporation (Central Bank of Libya)




Banking & Financial Services

Tagline/ Slogan

Strengths and Resilience.


International Universal bank

Arab Banking Corporation STP
Arab Banking Corporation Segmentation

People with diverse banking needs like Retail, Treasury and Wholesale Banking.

Arab Banking Corporation Target Market

Individual and Corporate Customers

Arab Banking Corporation Positioning

To become a leading Universal Bank in MENA that delivers superior shareholder returns, provides distinctive service and products to its customers, and is able to attract, develop and retain top talent.

Arab Banking Corporation SWOT Analysis
Arab Banking Corporation Strengths

Below are the Strengths in the SWOT Analysis of Arab Banking Corporation:

1. Arab banking Corporation’s network spreads over Twenty One countries in the MENA and GCC, Europe, the Americas and Asia.
2. It has got the support of the Arab world as itsmajor shareholders are the Central Bank of Libya and Kuwait Investment Authority.
3. Stable rating outlook.
4. It is a universal bank

5. Large Geographic reach and strong financial position backed by steadfast shareholder support.

Arab Banking Corporation Weaknesses

Here are the weaknesses in the Arab Banking Corporation SWOT Analysis:

1. Libyan assets were frozen by UN, and then the Arab banking corporation had to take special permission to operate. Any such problems could surface again.
2. Presence which is mainly in Islamic nations which are oil rich and are exporters of either oil or natural gas. Any adverse news in the commodity markets can affect the banking profits.
3. Comparitevly, not a strong player in the retail business.

Arab Banking Corporation Opportunities

Following are the Opportunities in Arab Banking Corporation SWOT Analysis:

1.They can expand branch network in the MENA to acquire retail customer base.
2.They can setup Wholesale and Wealth Management Services in a country like India where the income levels are rising.
3.They can expand their Islamic banking services to India, a nation having considerable amount of Population following Islam and to Malaysia and Indonesia also.

Arab Banking Corporation Threats

The threats in the SWOT Analysis of Arab Banking Corporation are as mentioned:

1.Political instability in Bahrain.
2.Increasing Euro zone crisis.
3.Increasing protests leading to non functioning of the company.

Arab Banking Corporation Competition

Below are the top 3 Arab Banking Corporation competitors:

1.Al Rajhi Banking & Investment Corp.
2.Arab Bank plc
3.Ahli United Bank B.S.C.

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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