Banco do Brasil SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Banco do Brasil S.A.

Banking

Banking & Financial Services

Todo seu (All yours)

Banking with trust and innovation

Institutions and individuals

Private individuals, SME’s, corporate clients, Government institutions

A leading Brazilian bank offering wide range of services

Below are the Strengths in the SWOT Analysis of Banco do Brasil:

1. Leader in Retail banking in Brazil with approx 120,000 employees
2. Third largest bank in Brazil in terms of market share
3. Return on Assets (ROA) is high when compared to industry and sector average
4. Return on Equity (ROE) is high when compared to industry and sector average

5. Bank with the largest distribution network of banking services  in Brazil

6. Bank with high focus on innovation

Here are the weaknesses in the Banco do Brasil SWOT Analysis:

1. The bank has limited global presence as compared to a few other leading global banks
2. Lack of autonomy limits decision making abilities

Following are the Opportunities in Banco do Brasil SWOT Analysis:

1. New partnerships and acquisitions likely to yield intended benefits
2. Asset management market expansion could accelerate revenue growth
3. Opportunity to grow in underwriting and investment banking activity due to high demand for investment banking in Latin America

4. High opportunity to grow in emerging economies and other countries

The threats in the SWOT Analysis of Banco do Brasil are as mentioned:

1. Regulatory changes in Brazil and other Latin American countries will affect the bank
2. Decreasing customer spending affecting the banks
3. Increasing competition from foreign banks can be a major threat

Below are the top 3 Banco do Brasil competitors:

1. Itaú Unibanco
2. Santander Brasil
3. Banco Votorantim