Banco do Brasil SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 3354

SWOT analysis of Banco do Brasil analyses the brand/company with its strengths, weaknesses, opportunities & threats. Banco do Brasil is one of the leading brands in the banking & financial services sector. The table below also lists the top Banco do Brasil competitors and elaborates Banco do Brasil segmentation, targeting, positioning & USP.

Banco do Brasil SWOT, Competitors, Marketing STP & Brand analysis Table
Banco do Brasil Analysis

Parent Company

Banco do Brasil S.A.

Category

Banking

Sector

Banking & Financial Services

Tagline/ Slogan

Todo seu (All yours)

USP

Banking with trust and innovation

Banco do Brasil STP

Segment

Institutions and individuals

Target Group

Private individuals, SME’s, corporate clients, Government institutions

Positioning

A leading Brazilian bank offering wide range of services

Banco do Brasil SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Banco do Brasil. Strengths are:

1. Leader in Retail banking in Brazil with approx 120,000 employees
2. Third largest bank in Brazil in terms of market share
3. Return on Assets (ROA) is high when compared to industry and sector average
4. Return on Equity (ROE) is high when compared to industry and sector average

5. Bank with the largest distribution network of banking services  in Brazil

6. Bank with high focus on innovation

Weaknesses

Here are the weaknesses in the Banco do Brasil SWOT Analysis:

1. The bank has limited global presence as compared to a few other leading global banks
2. Lack of autonomy limits decision making abilities

Opportunities

Following are the Opportunities in Banco do Brasil SWOT Analysis:

1. New partnerships and acquisitions likely to yield intended benefits
2. Asset management market expansion could accelerate revenue growth
3. Opportunity to grow in underwriting and investment banking activity due to high demand for investment banking in Latin America

4. High opportunity to grow in emerging economies and other countries

Threats

The threats in the SWOT Analysis of Banco do Brasil are as mentioned:

1. Regulatory changes in Brazil and other Latin American countries will affect the bank
2. Decreasing customer spending affecting the banks
3. Increasing competition from foreign banks can be a major threat

Banco do Brasil Competition

Competitors

Below are the top 3 Banco do Brasil competitors:

1. Itaú Unibanco
2. Santander Brasil
3. Banco Votorantim

The brandguide table above concludes the Banco do Brasil SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Banco do Brasil. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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