Banco do Brasil SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 3484

SWOT analysis of Banco do Brasil analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Banco do Brasil SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Banco do Brasil to benchmark its business & performance as compared to the competitors and industry. Banco do Brasil is one of the leading brands in the banking & financial services sector. The table below also lists the top Banco do Brasil competitors and elaborates Banco do Brasil market segmentation, target group, positioning & Unique Selling Proposition (USP).

Banco do Brasil SWOT, Competitors, Marketing STP & Brand analysis Table
Banco do Brasil Brand Analysis
Parent Company

Banco do Brasil S.A.




Banking & Financial Services

Tagline/ Slogan

Todo seu (All yours)


Banking with trust and innovation

Banco do Brasil STP

Institutions and individuals

Target Group

Private individuals, SME’s, corporate clients, Government institutions


A leading Brazilian bank offering wide range of services

Banco do Brasil SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Banco do Brasil. Strengths are:

1. Leader in Retail banking in Brazil with approx 120,000 employees
2. Third largest bank in Brazil in terms of market share
3. Return on Assets (ROA) is high when compared to industry and sector average
4. Return on Equity (ROE) is high when compared to industry and sector average

5. Bank with the largest distribution network of banking services  in Brazil

6. Bank with high focus on innovation


Here are the weaknesses in the Banco do Brasil SWOT Analysis:

1. The bank has limited global presence as compared to a few other leading global banks
2. Lack of autonomy limits decision making abilities


Following are the Opportunities in Banco do Brasil SWOT Analysis:

1. New partnerships and acquisitions likely to yield intended benefits
2. Asset management market expansion could accelerate revenue growth
3. Opportunity to grow in underwriting and investment banking activity due to high demand for investment banking in Latin America

4. High opportunity to grow in emerging economies and other countries


The threats in the SWOT Analysis of Banco do Brasil are as mentioned:

1. Regulatory changes in Brazil and other Latin American countries will affect the bank
2. Decreasing customer spending affecting the banks
3. Increasing competition from foreign banks can be a major threat

Banco do Brasil Competition

Below are the top 3 Banco do Brasil competitors:

1. Itaú Unibanco
2. Santander Brasil
3. Banco Votorantim

The brandguide table above concludes the Banco do Brasil SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Banco do Brasil. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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