Banco do Brasil SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 2571

SWOT Analysis of Banco do Brasil with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Banco do Brasil

Parent Company

Banco do Brasil S.A.




Financial services

Tagline/ Slogan

Todo seu (All yours)


Banking with trust and innovation



Institutions and individuals

Target Group

Private individuals, SME’s, corporate clients, Government institutions


A leading Brazilian bank offering wide range of services

SWOT Analysis


1. Leader in Retail banking in Brazil with approx 120,000 employees
2. Third largest bank in Brazil in terms of market share
3. Return on Assets (ROA) is high when compared to industry and sector average
4. Return on Equity (ROE) is high when compared to industry and sector average

5. Bank with the largest distribution network of banking services  in Brazil

6. Bank with high focus on innovation


1. The bank has limited global presence as compared to a few other leading global banks
2. Lack of autonomy limits decision making abilities


1. New partnerships and acquisitions likely to yield intended benefits
2. Asset management market expansion could accelerate revenue growth
3. Opportunity to grow in underwriting and investment banking activity due to high demand for investment banking in Latin America

4. High opportunity to grow in emerging economies and other countries


1. Regulatory changes in Brazil and other Latin American countries will affect the bank
2. Decreasing customer spending affecting the banks
3. Increasing competition from foreign banks can be a major threat



1. Itaú Unibanco
2. Santander Brasil
3. Banco Votorantim

The table above concludes the Banco do Brasil SWOT analysis along with its marketing and brand parameters.


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