Bank Leumi SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 1537

SWOT analysis of Bank Leumi analyses the brand/company with its strengths, weaknesses, opportunities & threats. Bank Leumi is one of the leading brands in the banking & financial services sector. The table below also lists the top Bank Leumi competitors and elaborates Bank Leumi segmentation, targeting, positioning & USP.

Bank Leumi

Parent Company

Anglo Palestine Company

Category

Banking

Sector

Banking & Financial Services

Tagline/ Slogan

Yours success is key to ours

USP

Israel's leading commercial bank

Bank Leumi STP

Segment

Individual and enterprises

Target Group

Individual and enterprises looking for retail banking services

Positioning

Credit cards, consumer banking, corporate banking, finance and insurance, investment banking, mortgage loans, private banking, private equity, savings, Securities, asset management, wealth management

Bank Leumi SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Bank Leumi. Strengths are:

1. Expanding workforce: 12,500 employees and counting
2. Strong financials and brand presence in USA, Switzerland, UK and 18 other countries
3. Government backing: government as the largest single shareholder
4. History of business across Israel and twenty one other nations

Weaknesses

Here are the weaknesses in the Bank Leumi SWOT Analysis:

1. Business concentrated across Israel and Australia mainly
2. High risk owing to political intervention and instability

Opportunities

Following are the Opportunities in Bank Leumi SWOT Analysis:

1. Scope of setting up more global centres
2. Getting more customers through increased offerings
3. Tie-up with leading banks across the world to increase brand presence

Threats

The threats in the SWOT Analysis of Bank Leumi are as mentioned:

1. Prone to legal changes
2. Intensifying competition from global players.

3. Hovering Eurozone crisis posses a huge risk to the bank due to international investments.

Bank Leumi Competition

Competitors

Below are the top 4 Bank Leumi competitors:

1.First International Bank of Israel

2.Bank of America Corporation

3. Citigroup Inc.

4. Bank of Hapoalim


The brandguide table above concludes the Bank Leumi SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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