Bank Leumi SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 1627

SWOT analysis of Bank Leumi analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Bank Leumi SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Bank Leumi to benchmark its business & performance as compared to the competitors and industry. Bank Leumi is one of the leading brands in the banking & financial services sector. The table below also lists the top Bank Leumi competitors and elaborates Bank Leumi market segmentation, target group, positioning & Unique Selling Proposition (USP).

Bank Leumi SWOT, Competitors, Marketing STP & Brand analysis Table
Bank Leumi Brand Analysis
Parent Company

Anglo Palestine Company




Banking & Financial Services

Tagline/ Slogan

Yours success is key to ours


Israel's leading commercial bank

Bank Leumi STP

Individual and enterprises

Target Group

Individual and enterprises looking for retail banking services


Credit cards, consumer banking, corporate banking, finance and insurance, investment banking, mortgage loans, private banking, private equity, savings, Securities, asset management, wealth management

Bank Leumi SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Bank Leumi. Strengths are:

1. Expanding workforce: 12,500 employees and counting
2. Strong financials and brand presence in USA, Switzerland, UK and 18 other countries
3. Government backing: government as the largest single shareholder
4. History of business across Israel and twenty one other nations


Here are the weaknesses in the Bank Leumi SWOT Analysis:

1. Business concentrated across Israel and Australia mainly
2. High risk owing to political intervention and instability


Following are the Opportunities in Bank Leumi SWOT Analysis:

1. Scope of setting up more global centres
2. Getting more customers through increased offerings
3. Tie-up with leading banks across the world to increase brand presence


The threats in the SWOT Analysis of Bank Leumi are as mentioned:

1. Prone to legal changes
2. Intensifying competition from global players.

3. Hovering Eurozone crisis posses a huge risk to the bank due to international investments.

Bank Leumi Competition

Below are the top 4 Bank Leumi competitors:

1.First International Bank of Israel

2.Bank of America Corporation

3. Citigroup Inc.

4. Bank of Hapoalim

The brandguide table above concludes the Bank Leumi SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Bank Leumi. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on Linkedin

Similar Brands in the same Sector: