Bank of East Asia BEA SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Bank of East Asia BEA analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Bank of East Asia BEA SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Bank of East Asia BEA to benchmark its business & performance as compared to the competitors and industry. Bank of East Asia BEA is one of the leading brands in the banking & financial services sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Bank of East Asia BEA competitors and includes Bank of East Asia BEA target market, segmentation, positioning & Unique Selling Proposition (USP).

Bank of East Asia BEA SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Bank of East Asia BEA Brand Analysis
Parent Company

The Bank of East Asia Limited

Category

Banking

Sector

Banking & Financial Services

Tagline/ Slogan

Provide best in class financial services, always demanding the highest level of professionalism and integrity of ourselves (mission)

USP

Largest independent local bank and the third largest bank in Hong Kong

Bank of East Asia BEA STP
Bank of East Asia BEA Segmentation

Individuals and enterprises

Bank of East Asia BEA Target Market

Individuals and enterprises looking for financial services and retail banking

Bank of East Asia BEA Positioning

Financial Services, Consumer Banking, Corporate Banking

Bank of East Asia BEA SWOT Analysis
Bank of East Asia BEA Strengths

Below are the Strengths in the SWOT Analysis of Bank of East Asia BEA:

1. Robust market image and strong Market capitalization
2. Distribution network: 90+ retail branches in Hong Kong, as well as 60 in mainland China and 30 in the United States, Canada and Britain.
3. Strong workforce: the bank employs more than 10,800 people
4. Inorganic growth: Acquisitions of many many has strengthened its position
5. Good visibility in Hong Kong and China

Bank of East Asia BEA Weaknesses

Here are the weaknesses in the Bank of East Asia BEA SWOT Analysis:

1. Alleged rumors about stability caused an issue
2. Dependent on volatile financial market for revenue and limited global presence

Bank of East Asia BEA Opportunities

Following are the Opportunities in Bank of East Asia BEA SWOT Analysis:

1. More acquisitions and partnerships on global scale
2. Increase in service offerings can attract customers
3. Tie-up with international banks to tap more markets and penetrate with their services

Bank of East Asia BEA Threats

The threats in the SWOT Analysis of Bank of East Asia BEA are as mentioned:

1. Prone to government and legal interventions.
2. Can be adversely impacted by global crisis, due to financial linkage with financial institutions across globe.
3. Increasing competition from local and global players.

Bank of East Asia BEA Competition
Competitors

Below are the top 5 Bank of East Asia BEA competitors:

1. HSBC
2.Hang Seng Bank
3. ICBC Asia Limited

4.Bank of Communications

5. BOC Hong Kong


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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