Bank of East Asia BEA SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 3330

SWOT Analysis of Bank of East Asia BEA with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Bank of East Asia BEA

Parent Company

The Bank of East Asia Limited




Banking and Financial Services

Tagline/ Slogan

Provide best in class financial services, always demanding the highest level of professionalism and integrity of ourselves (mission)


Largest independent local bank and the third largest bank in Hong Kong



Individuals and enterprises

Target Group

Individuals and enterprises looking for financial services and retail banking


Financial Services, Consumer Banking, Corporate Banking

SWOT Analysis


1. Robust market image and strong Market capitalization
2. Distribution network: 90+ retail branches in Hong Kong, as well as 60 in mainland China and 30 in the United States, Canada and Britain.
3. Strong workforce: the bank employs more than 10,800 people
4. Inorganic growth: Acquisitions of many many has strengthened its position
5. Good visibility in Hong Kong and China


1. Alleged rumors about stability caused an issue
2. Dependent on volatile financial market for revenue and limited global presence


1. More acquisitions and partnerships on global scale
2. Increase in service offerings can attract customers
3. Tie-up with international banks to tap more markets and penetrate with their services


1. Prone to government and legal interventions.
2. Can be adversely impacted by global crisis, due to financial linkage with financial institutions across globe.
3. Increasing competition from local and global players.



2.Hang Seng Bank
3. ICBC Asia Limited

4.Bank of Communications

5. BOC Hong Kong

The table above concludes the Bank of East Asia BEA SWOT analysis along with its marketing and brand parameters.


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