Bank of East Asia BEA SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

Bank of East Asia BEA SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Bank of East Asia BEA, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Bank of East Asia BEA to benchmark its business & performance as compared to the competitors, and make strategic improvements. Bank of East Asia BEA is one of the leading brands in the banking & financial services sector.

The article below lists the Bank of East Asia BEA SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Bank of East Asia BEA SWOT Analysis:

SWOT Analysis of Bank of East Asia BEA

For Bank of East Asia BEA, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Bank of East Asia BEA Strengths

The strengths of Bank of East Asia BEA looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Bank of East Asia BEA :

1. Robust market image and strong Market capitalization
2. Distribution network: 90+ retail branches in Hong Kong, as well as 60 in mainland China and 30 in the United States, Canada and Britain.
3. Strong workforce: the bank employs more than 10,800 people
4. Inorganic growth: Acquisitions of many many has strengthened its position
5. Good visibility in Hong Kong and China

Bank of East Asia BEA Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Bank of East Asia BEA SWOT Analysis:

1. Alleged rumors about stability caused an issue
2. Dependent on volatile financial market for revenue and limited global presence

Bank of East Asia BEA Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Bank of East Asia BEA SWOT Analysis:

1. More acquisitions and partnerships on global scale
2. Increase in service offerings can attract customers
3. Tie-up with international banks to tap more markets and penetrate with their services

Bank of East Asia BEA Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Bank of East Asia BEA are as mentioned:

1. Prone to government and legal interventions.
2. Can be adversely impacted by global crisis, due to financial linkage with financial institutions across globe.
3. Increasing competition from local and global players.

Bank of East Asia BEA Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 5 competitors of Bank of East Asia BEA:

2.Hang Seng Bank
3. ICBC Asia Limited

4.Bank of Communications

5. BOC Hong Kong

Hence this concludes the Bank of East Asia BEA SWOT analysis.

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About Bank of East Asia BEA

Bank of East Asia BEA Overview
Parent Company

The Bank of East Asia Limited




Banking & Financial Services

Tagline/ Slogan

Provide best in class financial services, always demanding the highest level of professionalism and integrity of ourselves (mission)


Largest independent local bank and the third largest bank in Hong Kong

Bank of East Asia BEA STP

Individuals and enterprises

Target Market

Individuals and enterprises looking for financial services and retail banking


Financial Services, Consumer Banking, Corporate Banking

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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