Bank of East Asia BEA SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

The Bank of East Asia Limited

Banking

Banking & Financial Services

Provide best in class financial services, always demanding the highest level of professionalism and integrity of ourselves (mission)

Largest independent local bank and the third largest bank in Hong Kong

Individuals and enterprises

Individuals and enterprises looking for financial services and retail banking

Financial Services, Consumer Banking, Corporate Banking

Below are the Strengths in the SWOT Analysis of Bank of East Asia BEA:

1. Robust market image and strong Market capitalization
2. Distribution network: 90+ retail branches in Hong Kong, as well as 60 in mainland China and 30 in the United States, Canada and Britain.
3. Strong workforce: the bank employs more than 10,800 people
4. Inorganic growth: Acquisitions of many many has strengthened its position
5. Good visibility in Hong Kong and China

Here are the weaknesses in the Bank of East Asia BEA SWOT Analysis:

1. Alleged rumors about stability caused an issue
2. Dependent on volatile financial market for revenue and limited global presence

Following are the Opportunities in Bank of East Asia BEA SWOT Analysis:

1. More acquisitions and partnerships on global scale
2. Increase in service offerings can attract customers
3. Tie-up with international banks to tap more markets and penetrate with their services

The threats in the SWOT Analysis of Bank of East Asia BEA are as mentioned:

1. Prone to government and legal interventions.
2. Can be adversely impacted by global crisis, due to financial linkage with financial institutions across globe.
3. Increasing competition from local and global players.

Below are the top 5 Bank of East Asia BEA competitors:

1. HSBC
2.Hang Seng Bank
3. ICBC Asia Limited

4.Bank of Communications

5. BOC Hong Kong