Bank of Hapoalim SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 1527

SWOT analysis of Bank of Hapoalim analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Bank of Hapoalim SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Bank of Hapoalim to benchmark its business & performance as compared to the competitors and industry. Bank of Hapoalim is one of the leading brands in the banking & financial services sector. The table below also lists the top Bank of Hapoalim competitors and elaborates Bank of Hapoalim market segmentation, target group, positioning & Unique Selling Proposition (USP).

Bank of Hapoalim SWOT, Competitors, Marketing STP & Brand analysis Table
Bank of Hapoalim Brand Analysis
Parent Company

Bank of Hapoalim




Banking & Financial Services

Tagline/ Slogan

Leading Growth Together


Offer highly personalized services tailored to the needs of clients

Bank of Hapoalim STP

Individuals and enterprises

Target Group

Individuals and enterprises looking for retail and investment banking


Credit cards, consumer banking, corporate banking, finance and insurance, investment banking, mortgage loans, private banking, private equity, savings, Securities, asset management, wealth management

Bank of Hapoalim SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Bank of Hapoalim. Strengths are:

1. Strong workforce: the bank has over 14,000 employees worldwide.
2. Global presence: Presence across UK, North America, Europe and Australia.
3. Strong financials and good brand image
4. Pioneer in industry: One of Israel’s largest bank


Here are the weaknesses in the Bank of Hapoalim SWOT Analysis:

1. Prone to security tensions of the nation
2. Dependent on volatile financial market for revenue. Hence there is  pressure on profit margins


Following are the Opportunities in Bank of Hapoalim SWOT Analysis:

1. Growth through increase in financial services and offerings.
2. Achieving inorganic growth through mergers and partnerships.
3. Tie-up with global leading banks for penetrating untapped markets


The threats in the SWOT Analysis of Bank of Hapoalim are as mentioned:

1. Can be impacted by government and legal interventions.
2. Increasing competitors in form of emerging local and global players.
3. Can be impacted by a global crisis.

Bank of Hapoalim Competition

Below are the top 4 Bank of Hapoalim competitors:

1.First International Bank of Israel

2.Bank of America Corporation

3.Citigroup Inc.

4. Bank Leumi

The brandguide table above concludes the Bank of Hapoalim SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Bank of Hapoalim. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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