Bank of Hapoalim SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1030

SWOT Analysis of Bank of Hapoalim with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Bank of Hapoalim

Parent Company

Bank of Hapoalim




Banking and Financial Services

Tagline/ Slogan

Leading Growth Together


Offer highly personalized services tailored to the needs of clients



Individuals and enterprises

Target Group

Individuals and enterprises looking for retail and investment banking


Credit cards, consumer banking, corporate banking, finance and insurance, investment banking, mortgage loans, private banking, private equity, savings, Securities, asset management, wealth management

SWOT Analysis


1. Strong workforce: the bank has over 14,000 employees worldwide.
2. Global presence: Presence across UK, North America, Europe and Australia.
3. Strong financials and good brand image
4. Pioneer in industry: One of Israel’s largest bank


1. Prone to security tensions of the nation
2. Dependent on volatile financial market for revenue. Hence there is  pressure on profit margins


1. Growth through increase in financial services and offerings.
2. Achieving inorganic growth through mergers and partnerships.
3. Tie-up with global leading banks for penetrating untapped markets


1. Can be impacted by government and legal interventions.
2. Increasing competitors in form of emerging local and global players.
3. Can be impacted by a global crisis.



1.First International Bank of Israel

2.Bank of America Corporation

3.Citigroup Inc.

4. Bank Leumi

The table above concludes the Bank of Hapoalim SWOT analysis along with its marketing and brand parameters.


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