Bank of Hapoalim SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 1245

SWOT Analysis of Bank of Hapoalim with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Bank of Hapoalim

Parent Company

Bank of Hapoalim




Banking & Financial Services

Tagline/ Slogan

Leading Growth Together


Offer highly personalized services tailored to the needs of clients

Bank of Hapoalim STP


Individuals and enterprises

Target Group

Individuals and enterprises looking for retail and investment banking


Credit cards, consumer banking, corporate banking, finance and insurance, investment banking, mortgage loans, private banking, private equity, savings, Securities, asset management, wealth management

Bank of Hapoalim SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Bank of Hapoalim :

1. Strong workforce: the bank has over 14,000 employees worldwide.
2. Global presence: Presence across UK, North America, Europe and Australia.
3. Strong financials and good brand image
4. Pioneer in industry: One of Israel’s largest bank


1. Prone to security tensions of the nation
2. Dependent on volatile financial market for revenue. Hence there is  pressure on profit margins


1. Growth through increase in financial services and offerings.
2. Achieving inorganic growth through mergers and partnerships.
3. Tie-up with global leading banks for penetrating untapped markets


1. Can be impacted by government and legal interventions.
2. Increasing competitors in form of emerging local and global players.
3. Can be impacted by a global crisis.

Bank of Hapoalim Competition


Below are the 4 main Bank of Hapoalim competitors :

1.First International Bank of Israel

2.Bank of America Corporation

3.Citigroup Inc.

4. Bank Leumi

The brandguide table above concludes the Bank of Hapoalim SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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