Bank of Yokohama SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 992

SWOT Analysis of Bank of Yokohama with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Bank of Yokohama

Parent Company

The Bank of Yokohama Ltd




Financial services

Tagline/ Slogan



Customized solutions through traditional banking and trust



Institutions and individuals

Target Group

Private individuals, SME’s, corporate customers


To become an attractive financial institutions for customers, shareholders, employees and local communities

SWOT Analysis


1. Strong presence in Japan
2. Specializes in asset management
3. Offers diversified financial services
4. Adequate capital to cover its risk exposure
5. Has a skilled and dedicated work force of over 4500 employees


1. Over-dependence on the Japanese market, which is more or less saturated with a lot of competitors
2. Limited global tie-ups and lacks good global presence compared to leading international global banks


1. Increase in investment activity in Japan will propel the growth
2. Growth in Japanese banking industry
3. High population growth likely to sustain high economic growth in Kanagawa Prefecture and southwestern Tokyo


1. Intense competition in the Japanese financial services industry likely to affect market share
2. Increasing regulatory spending
3.Macro economic policies across the world affecting the banking operations



1. Mizuho Financial Group
2. Mitsubishi UFJ Financial Group
3. Sumitomo Mitsui Financial Group

The table above concludes the Bank of Yokohama SWOT analysis along with its marketing and brand parameters.


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