Bank of Greece SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1395

SWOT Analysis of Bank of Greece with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Bank of Greece

Parent Company

Bank of Greece




Financial services

Tagline/ Slogan

To ensure the stability of the general price level (statute)


Central bank of the country



Institutional clients

Target Group

Banks and Government bodies


Part of Eurosystem engaged in formulation of monetary polices

SWOT Analysis


1. Greece’s national central bank
2. Treasurer and fiscal agent for the Greek government
3. Responsible for supervising private insurance companies
4. Power to advise Government on its economic policy
5. Nationwide network of 18 branches, 38 agencies and 8 outlets
6. Tasks such as Monetary policy, Foreign exchange and reserve assets, Payment and settlement systems, Financial stability, Statistics,

Banknotes and coins etc are undertaken


1. Government’s interference in regulatory policy changes
2. High dependence on ECB for formulation of economic policies


1. Opportunity to make new banking policies within Greece
2. Opportunity to grow and modify the current banking system in Greece


1. Uncertainty in Euro zone
2. Changes in political and economic policies in Greece affecting bank’s operations
3. Regulatory changes made by ECB can affect the bank



1.Banca  d’Italia

2. Deutsche Bundesbank

3. Banque de France

The table above concludes the Bank of Greece SWOT analysis along with its marketing and brand parameters.


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