Bank of Greece SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 1608
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SWOT Analysis of Bank of Greece with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Bank of Greece

Parent Company

Bank of Greece

Category

Banking

Sector

Banking & Financial Services

Tagline/ Slogan

To ensure the stability of the general price level (statute)

USP

Central bank of the country

Bank of Greece STP

Segment

Institutional clients

Target Group

Banks and Government bodies

Positioning

Part of Eurosystem engaged in formulation of monetary polices

Bank of Greece SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Bank of Greece :

1. Greece’s national central bank
2. Treasurer and fiscal agent for the Greek government
3. Responsible for supervising private insurance companies
4. Power to advise Government on its economic policy
5. Nationwide network of 18 branches, 38 agencies and 8 outlets
6. Tasks such as Monetary policy, Foreign exchange and reserve assets, Payment and settlement systems, Financial stability, Statistics,

Banknotes and coins etc are undertaken

Weaknesses

1. Government’s interference in regulatory policy changes
2. High dependence on ECB for formulation of economic policies

Opportunities

1. Opportunity to make new banking policies within Greece
2. Opportunity to grow and modify the current banking system in Greece

Threats

1. Uncertainty in Euro zone
2. Changes in political and economic policies in Greece affecting bank’s operations
3. Regulatory changes made by ECB can affect the bank

Bank of Greece Competition

Competitors

Below are the 3 main Bank of Greece competitors :

1.Banca  d’Italia

2. Deutsche Bundesbank

3. Banque de France


The brandguide table above concludes the Bank of Greece SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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