National Bank of Belgium SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1384

SWOT Analysis of National Bank of Belgium with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

National Bank of Belgium

Parent Company

Banque Nat de Belgique (National Bank of Belgium)




Banking and Financial Services

Tagline/ Slogan



One of the reputed banks across Europe



Enterprises and individuals

Target Group

Enterprises and individuals looking to raise/deposit capital


Pioneer bank of Belgium

SWOT Analysis


1. Played an active part in the definition and implementation of the Eurosystem’s monetary policy.
2. Wide brand presence: From library to museum the bank has wider brand presence.
3. Government backing: as half the NBB stock is freely traded on Euronext Brussels, the other half of the shares are owned by the Belgian government.
4. Esteemed position: The banknotes and coins of Belgium are issued by National Bank
5. Has important duties like circulation and analysis of economic and financial information, & stability of the Belgian sector


1. Increased government intervention due to government ownership of half of organization’s stake
2. Dependent on volatile financial market for revenues


1. Organic growth through increased offerings
2. Inorganic growth through partnerships and acquisitions
3. Chance to be the pioneer in Europe


1. Hovering Eurozone crisis
2.Prone to legislative changes.
3. Increased competition from global players



1. KBC bank
2. BNP Paribas
3.AXA bank

4. Dexia N.V./S.A.

The table above concludes the National Bank of Belgium SWOT analysis along with its marketing and brand parameters.


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