SWOT Analysis of National Bank of Belgium with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
National Bank of Belgium |
|
Parent Company |
Banque Nat de Belgique (National Bank of Belgium) |
Category |
Banking |
Sector |
|
Tagline/ Slogan |
- |
USP |
One of the reputed banks across Europe |
National Bank of Belgium STP |
|
Segment |
Enterprises and individuals |
Target Group |
Enterprises and individuals looking to raise/deposit capital |
Positioning |
Pioneer bank of Belgium |
National Bank of Belgium SWOT Analysis |
|
Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of National Bank of Belgium : 1. Played an active part in the definition and implementation of the Eurosystem’s monetary policy. |
Weaknesses |
1. Increased government intervention due to government ownership of half of organization’s stake |
Opportunities |
1. Organic growth through increased offerings |
Threats |
1. Hovering Eurozone crisis |
National Bank of Belgium Competition |
|
Competitors |
Below are the 4 main National Bank of Belgium competitors : 1. KBC bank 4. Dexia N.V./S.A. |
The brandguide table above concludes the National Bank of Belgium SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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