First Financial Holding Taiwan SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 918
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SWOT Analysis of First Financial Holding Taiwan with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

First Financial Holding Taiwan

Parent Company

First Financial Holding Co., Ltd.

Category

Banking

Sector

Financial services

Tagline/ Slogan

Customer First, Service Foremost

USP

Creating sustainable long – term value for clients through long lasting relationships, innovation and exploration

STP

Segment

Institutions and individuals

Target Group

Private individuals, SME’s, corporate customers in need of varied financial services

Positioning

A Taiwanese bank offering full financial services right from banking to insurance

SWOT Analysis

Strengths

1. Strong presence in Taiwan
2. Leader in corporate banking, SME business, trade finance, deposit and lending in Taiwan
3. Has a customer base of over 5 million
4. Was honored with The Champion of the SME Loan Enforcement Plan

5.Leads in insurance business in Taiwan

6. Second largest bank in Taiwan in terms of number of branches/ATMs

Weaknesses

1. Not much presence other than Taiwan and Far East
2. Increase in operating costs due to changes in tax structure

Opportunities

1. High opportunity to grow in emerging economies like India and China
2.Growth in retail banking in Taiwan and Far East
3.High opportunity to grow in RMB transaction and settlement business

4.Demand for internet banking in Taiwan and Far East can increase the customer base

Threats

1. Ongoing uncertainty across the world
2. Export economy of Taiwan affecting due to currency fluctuations will have significant impact on the banks
3. Increase in competition from global banks is a major threat

Competition

Competitors

1. Chinatrust Commercial Bank
2. Shanghai Commercial and Savings Bank
3. Cathay United Bank


The table above concludes the First Financial Holding Taiwan SWOT analysis along with its marketing and brand parameters.

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