First Financial Holding Taiwan SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 918

SWOT Analysis of First Financial Holding Taiwan with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

First Financial Holding Taiwan

Parent Company

First Financial Holding Co., Ltd.




Financial services

Tagline/ Slogan

Customer First, Service Foremost


Creating sustainable long – term value for clients through long lasting relationships, innovation and exploration



Institutions and individuals

Target Group

Private individuals, SME’s, corporate customers in need of varied financial services


A Taiwanese bank offering full financial services right from banking to insurance

SWOT Analysis


1. Strong presence in Taiwan
2. Leader in corporate banking, SME business, trade finance, deposit and lending in Taiwan
3. Has a customer base of over 5 million
4. Was honored with The Champion of the SME Loan Enforcement Plan

5.Leads in insurance business in Taiwan

6. Second largest bank in Taiwan in terms of number of branches/ATMs


1. Not much presence other than Taiwan and Far East
2. Increase in operating costs due to changes in tax structure


1. High opportunity to grow in emerging economies like India and China
2.Growth in retail banking in Taiwan and Far East
3.High opportunity to grow in RMB transaction and settlement business

4.Demand for internet banking in Taiwan and Far East can increase the customer base


1. Ongoing uncertainty across the world
2. Export economy of Taiwan affecting due to currency fluctuations will have significant impact on the banks
3. Increase in competition from global banks is a major threat



1. Chinatrust Commercial Bank
2. Shanghai Commercial and Savings Bank
3. Cathay United Bank

The table above concludes the First Financial Holding Taiwan SWOT analysis along with its marketing and brand parameters.


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