Julius Baer Group SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 2438
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SWOT Analysis of Julius Baer Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Julius Baer Group

Parent Company

Julius Bär & Co. AG

Category

Banking

Sector

Financial services

Tagline/ Slogan

Your Private Bank

USP

Banking with trust and absolute integrity

STP

Segment

Institutional and individual clients

Target Group

Sophisticated and affluent private clients, family offices, external asset managers in need of customized investment solutions

Positioning

A leading Swiss private banking group, with high focus on servicing and advising private clients

SWOT Analysis

Strengths

1. Specializes in customized investment and wealth management services
2. Presence in 40 countries across the world
3. Largest international presence of all Swiss private banks
4. Bank with high focus on CSR activities
5. Has a compact and skilled workforce of over 3700 employees

Weaknesses

1. Limited global tie-ups as compared to the global leaders in the industry
2. No presence in Americas which is a huge market

Opportunities

1. High opportunity to expand in North American market, where the presence is very minimal
2. Opportunity to grow in developing economies like India and China
3. Increasing wealth management business in the Middle East will help in expansion and growth of the bank

Threats

1. Weak economic outlook of Europe affecting the bank
2. Regulatory changes and Government policies in Switzerland will affect the bank

Competition

Competitors

1. UBS AG
2. Credit Suisse
3. EFG Bank


The table above concludes the Julius Baer Group SWOT analysis along with its marketing and brand parameters.

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