Korea Exchange Bank KEB SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 2339

SWOT analysis of Korea Exchange Bank KEB analyses the brand/company with its strengths, weaknesses, opportunities & threats. Korea Exchange Bank KEB is one of the leading brands in the banking & financial services sector. The table below also lists the top Korea Exchange Bank KEB competitors and elaborates Korea Exchange Bank KEB segmentation, targeting, positioning & USP.

Korea Exchange Bank KEB

Parent Company

Korea Exchange Bank




Banking & Financial Services

Tagline/ Slogan

My Partner KEB


Largest foreign exchange bank in South Korea

Korea Exchange Bank KEB STP


Individual and enterprises

Target Group

Individual and enterprises looking for retail banking and global financial instruments(such as travelers cheque, etc).


Specialized foreign exchange bank in South Korea

Korea Exchange Bank KEB SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Korea Exchange Bank KEB. Strengths are:

1. Initiator: Introduced foreign currency in Korea for the first time, also introduced travelers cheques in South Korea.
2. Partnering grand events: Official sponsor bank for 1986 Asian Games & 1988 Seoul Olympic Games
3. Korea Exchange Bank is the largest and longest-running exchange bank in South Korea
4. One of few specialized banks in South Korea that buys and sell foreign currency coinage
5. Strong workforce of nearly 600 employees


Here are the weaknesses in the Korea Exchange Bank KEB SWOT Analysis:

1. Dependent on volatile finance market for revenues.
2. Risk of running into bad loans can prove fatal for the organization.


Following are the Opportunities in Korea Exchange Bank KEB SWOT Analysis:

1. Organic growth through wider offerings.
2. Inorganic growth through mergers and partnerships.


The threats in the SWOT Analysis of Korea Exchange Bank KEB are as mentioned:

1. Prone to government and legal interventions.
2. Increased competition from global players.
3. Prone to contagion effects of global crisis.

Korea Exchange Bank KEB Competition


Below are the top 5 Korea Exchange Bank KEB competitors:

1.NH Bank

2. Nonghyoup Local Cooperatives

3. Korea Development Bank

4.Industrial Bank of Korea

5.National Federation of Fisheries Cooperatives

The brandguide table above concludes the Korea Exchange Bank KEB SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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