Korea Exchange Bank KEB SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1766

SWOT Analysis of Korea Exchange Bank KEB with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Korea Exchange Bank KEB

Parent Company

Korea Exchange Bank




Banking and Financial Services

Tagline/ Slogan

My Partner KEB


Largest foreign exchange bank in South Korea



Individual and enterprises

Target Group

Individual and enterprises looking for retail banking and global financial instruments(such as travelers cheque, etc).


Specialized foreign exchange bank in South Korea

SWOT Analysis


1. Initiator: Introduced foreign currency in Korea for the first time, also introduced travelers cheques in South Korea.
2. Partnering grand events: Official sponsor bank for 1986 Asian Games & 1988 Seoul Olympic Games
3. Korea Exchange Bank is the largest and longest-running exchange bank in South Korea
4. One of few specialized banks in South Korea that buys and sell foreign currency coinage
5. Strong workforce of nearly 600 employees


1. Dependent on volatile finance market for revenues.
2. Risk of running into bad loans can prove fatal for the organization.


1. Organic growth through wider offerings.
2. Inorganic growth through mergers and partnerships.


1. Prone to government and legal interventions.
2. Increased competition from global players.
3. Prone to contagion effects of global crisis.



1.NH Bank

2. Nonghyoup Local Cooperatives

3. Korea Development Bank

4.Industrial Bank of Korea

5.National Federation of Fisheries Cooperatives

The table above concludes the Korea Exchange Bank KEB SWOT analysis along with its marketing and brand parameters.


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