SWOT Analysis of Landesbank Berlin with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Landesbank Berlin |
|
Parent Company |
Landesbank Berlin Holding AG |
Category |
Banking |
Sector |
|
Tagline/ Slogan |
- |
USP |
The Bank is the market leader in Berlin and stands for client orientation, fairness, security and modernity. |
Landesbank Berlin STP |
|
Segment |
Retail bankers |
Target Group |
Individuals and enterprises looking to raise capital or deposit money. |
Positioning |
One of the largest bank of Berlin |
Landesbank Berlin SWOT Analysis |
|
Strengths |
Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Landesbank Berlin : 1. Robust business model: built on four pillars: Retail Banking and Regional Corporate Banking 5.Leveraging prowess of Information and Communication technology: High-performance internet bank with over 168,000 customers |
Weaknesses |
1. Geographically concentrated business: Business focused mostly at Berlin. |
Opportunities |
1. Organic growth through increased offerings in financial instruments. |
Threats |
1. Looming Euro-zone crisis can put pressure on bank, as investors can pile in cash considering it as safe haven. |
Landesbank Berlin Competition |
|
Competitors |
Below are the 4 main Landesbank Berlin competitors : 1. Deutsche Bank 4. Commerzbank |
The brandguide table above concludes the Landesbank Berlin SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
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