Landesbank Berlin SWOT Analysis, USP & Competitors

Landesbank Berlin

Parent Company

Landesbank Berlin Holding AG

Category

Banking

Sector

Banking & Financial Services

Tagline/ Slogan

-

USP

The Bank is the market leader in Berlin and stands for client orientation, fairness, security and modernity.

Landesbank Berlin STP

Segment

Retail bankers

Target Group

Individuals and enterprises looking to raise capital or deposit money.

Positioning

One of the largest bank of Berlin

Landesbank Berlin SWOT Analysis

Strengths

1. Robust business model: built on four pillars: Retail Banking and Regional Corporate Banking
2. Strong history spanning over a century: Bank has been functioning since 1818.
3. Record value of monthly new businesses enhances brad image
4. Healthy supply chain network: Around270 active partner savings banks, morethan90 of which as full cooperation partners

5.Leveraging prowess of Information and Communication technology: High-performance internet bank with over 168,000 customers

Weaknesses

1. Geographically concentrated business: Business focused mostly at Berlin.
2. Volatile market conditions puts pressure on profits

Opportunities

1. Organic growth through increased offerings in financial instruments.
2. Inorganic growth through mergers and partnerships.

Threats

1. Looming Euro-zone crisis can put pressure on bank, as investors can pile in cash considering it as safe haven.
2. Increased threat of competition.
3. Prone to legal and governmental interventions.

Landesbank Berlin Competition

Competitors

1. Deutsche Bank
2. DZ Bank
3. BNP Paribas

4. Commerzbank