Mashreq Bank SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 3015

SWOT Analysis of Mashreq Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Mashreq Bank

Parent Company

Mashreq PSC




Banking & Financial Services

Tagline/ Slogan

We do banking, you do life


Providing banking services with high focus on innovation

Mashreq Bank STP


Institutions and individuals

Target Group

Private individuals, large corporate, SME’s and financial institutions


A UAE bank offering financial services to millions of customers and businesses since 1967

Mashreq Bank SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Mashreq Bank :

1. One of the leading UAE’s banks
2. Specializes in retail banking
3. Sturdy presence in Egypt, Qatar, Kuwait and Bahrain
4. Strong presence in internet banking

5. One of the largest bank in UAE by assets

6. 'Best Regional Retail Bank Award' at the Banker Middle East Industry Awards


1. Over dependence in the saturated Middle East market
2. Lacks global tie-ups and has very little presence in Europe, America and other Asian economies


1. Growth in mobile and internet banking will help in increasing the customer base
2. High opportunity to grow in other parts of the Middle East and emerging economies
3. High opportunity to grow in commercial and corporate banking


1. Regulatory changes in the Middle East will affect the banking operations
2. Decrease in investments and real estate market in UAE affecting the bank’s business
3. Global economic turmoil can affect the bank

Mashreq Bank Competition


Below are the 3 main Mashreq Bank competitors :

1. First Gulf Bank
2. National Bank of Abu Dhabi
3. Emirates NBD

The brandguide table above concludes the Mashreq Bank SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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