Mashreq Bank SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 2906
Advertisements

SWOT Analysis of Mashreq Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Mashreq Bank

Parent Company

Mashreq PSC

Category

Banking

Sector

Banking & Financial Services

Tagline/ Slogan

We do banking, you do life

USP

Providing banking services with high focus on innovation

Mashreq Bank STP

Segment

Institutions and individuals

Target Group

Private individuals, large corporate, SME’s and financial institutions

Positioning

A UAE bank offering financial services to millions of customers and businesses since 1967

Mashreq Bank SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Mashreq Bank :

1. One of the leading UAE’s banks
2. Specializes in retail banking
3. Sturdy presence in Egypt, Qatar, Kuwait and Bahrain
4. Strong presence in internet banking

5. One of the largest bank in UAE by assets

6. 'Best Regional Retail Bank Award' at the Banker Middle East Industry Awards

Weaknesses

1. Over dependence in the saturated Middle East market
2. Lacks global tie-ups and has very little presence in Europe, America and other Asian economies

Opportunities

1. Growth in mobile and internet banking will help in increasing the customer base
2. High opportunity to grow in other parts of the Middle East and emerging economies
3. High opportunity to grow in commercial and corporate banking

Threats

1. Regulatory changes in the Middle East will affect the banking operations
2. Decrease in investments and real estate market in UAE affecting the bank’s business
3. Global economic turmoil can affect the bank

Mashreq Bank Competition

Competitors

Below are the 3 main Mashreq Bank competitors :

1. First Gulf Bank
2. National Bank of Abu Dhabi
3. Emirates NBD


The brandguide table above concludes the Mashreq Bank SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Advertisements

Browse marketing analysis of more brands and companies similar to Mashreq Bank. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide


The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: