Mashreq Bank SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

Mashreq Bank SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Mashreq Bank, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Mashreq Bank to benchmark its business & performance as compared to the competitors, and make strategic improvements. Mashreq Bank is one of the leading brands in the banking & financial services sector.

The article below lists the Mashreq Bank SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Mashreq Bank SWOT Analysis:

SWOT Analysis of Mashreq Bank

For Mashreq Bank, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Mashreq Bank Strengths

The strengths of Mashreq Bank looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Mashreq Bank :

1. One of the leading UAE’s banks
2. Specializes in retail banking
3. Sturdy presence in Egypt, Qatar, Kuwait and Bahrain
4. Strong presence in internet banking

5. One of the largest bank in UAE by assets

6. 'Best Regional Retail Bank Award' at the Banker Middle East Industry Awards

Mashreq Bank Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Mashreq Bank SWOT Analysis:

1. Over dependence in the saturated Middle East market
2. Lacks global tie-ups and has very little presence in Europe, America and other Asian economies

Mashreq Bank Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Mashreq Bank SWOT Analysis:

1. Growth in mobile and internet banking will help in increasing the customer base
2. High opportunity to grow in other parts of the Middle East and emerging economies
3. High opportunity to grow in commercial and corporate banking

Mashreq Bank Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Mashreq Bank are as mentioned:

1. Regulatory changes in the Middle East will affect the banking operations
2. Decrease in investments and real estate market in UAE affecting the bank’s business
3. Global economic turmoil can affect the bank

Mashreq Bank Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 3 competitors of Mashreq Bank:

1. First Gulf Bank
2. National Bank of Abu Dhabi
3. Emirates NBD

Hence this concludes the Mashreq Bank SWOT analysis.

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About Mashreq Bank

Mashreq Bank Overview
Parent Company

Mashreq PSC




Banking & Financial Services

Tagline/ Slogan

We do banking, you do life


Providing banking services with high focus on innovation

Mashreq Bank STP

Institutions and individuals

Target Market

Private individuals, large corporate, SME’s and financial institutions


A UAE bank offering financial services to millions of customers and businesses since 1967

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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