SWOT analysis of Mashreq Bank analyses the brand by its strengths, weaknesses, opportunities & threats. In Mashreq Bank SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Mashreq Bank to benchmark its business & performance as compared to the competitors. Mashreq Bank is one of the leading brands in the banking & financial services sector.
The table below lists the Mashreq Bank SWOT (Strengths, Weaknesses, Opportunities, Threats), top Mashreq Bank competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
In this article:
Mashreq Bank Brand Analysis | |
---|---|
Parent Company |
Mashreq PSC |
Category |
Banking |
Sector | |
Tagline/ Slogan |
We do banking, you do life |
USP |
Providing banking services with high focus on innovation |
Mashreq Bank STP | |
Segment |
Institutions and individuals |
Target Group |
Private individuals, large corporate, SME’s and financial institutions |
Positioning |
A UAE bank offering financial services to millions of customers and businesses since 1967 |
SWOT Analysis of Mashreq Bank | |
Mashreq Bank Strengths |
Below are the Strengths in the SWOT Analysis of Mashreq Bank: 1. One of the leading UAE’s banks 5. One of the largest bank in UAE by assets 6. 'Best Regional Retail Bank Award' at the Banker Middle East Industry Awards |
Mashreq Bank Weaknesses |
Here are the weaknesses in the Mashreq Bank SWOT Analysis: 1. Over dependence in the saturated Middle East market |
Mashreq Bank Opportunities |
Following are the Opportunities in Mashreq Bank SWOT Analysis: 1. Growth in mobile and internet banking will help in increasing the customer base |
Mashreq Bank Threats |
The threats in the SWOT Analysis of Mashreq Bank are as mentioned: 1. Regulatory changes in the Middle East will affect the banking operations |
Mashreq Bank Competition | |
Mashreq Bank Competitors |
Below are the top 3 competitors of Mashreq Bank: 1. First Gulf Bank |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Mashreq Bank. This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors.
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