BEKB BCBE SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1112

SWOT Analysis of BEKB BCBE with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Canton of Berne




Banking and Financial Services

Tagline/ Slogan

With Pleasure!


The focus of their client relationships is on mutual benefit, shaping the future and implementing solutions.



People with Corporate and Private Banking needs.

Target Group

Corporates and Individuals


Customer proximity, personal responsibility, entrepreneurship and a sales-orientated approach are the characteristic features of BEKB | BCBE's employees.

SWOT Analysis


1. Has approx 1500 dedicated employees.
2. Customer base of around 5,00,000.
3. It has 79 branches ,18 mobile banking points and 1 online bank.
4. The bank has stronghold in Canton of Berne where it has customer base of Private and SME customers.
5. Has more than 64,000 shareholders


1.Branch network too small compared to bigger banks
2.A regional bank has limited offering and penetration compared to global giants


1.They must try to increase their physical branch base.
2.As Swiss banks are known for their secrecy, they can open up their subsidiary in India.
3.They can open Investment management company in India , Singapore and China.


1.Euro Zone crisis.
2.Strong Swiss franc has effected the exports.
3. Increasing pressure from the USA and the European Union demanding global automatic information exchange.



1. Bank Sarasin & Co. Ltd
2. Credit Suisse Group AG
3. HSBC Private Bank


5. Swiss Post

The table above concludes the BEKB BCBE SWOT analysis along with its marketing and brand parameters.


Browse marketing analysis of more brands and companies similar to BEKB BCBE. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:

Similar Brands in the same Sector: