BEKB BCBE SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 1549

SWOT analysis of BEKB BCBE analyses the brand/company with its strengths, weaknesses, opportunities & threats. In BEKB BCBE SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like BEKB BCBE to benchmark its business & performance as compared to the competitors and industry. BEKB BCBE is one of the leading brands in the banking & financial services sector. The table below also lists the top BEKB BCBE competitors and elaborates BEKB BCBE market segmentation, target group, positioning & Unique Selling Proposition (USP).

BEKB BCBE SWOT, Competitors, Marketing STP & Brand analysis Table
BEKB BCBE Brand Analysis
Parent Company

Canton of Berne




Banking & Financial Services

Tagline/ Slogan

With Pleasure!


The focus of their client relationships is on mutual benefit, shaping the future and implementing solutions.


People with Corporate and Private Banking needs.

Target Group

Corporates and Individuals


Customer proximity, personal responsibility, entrepreneurship and a sales-orientated approach are the characteristic features of BEKB | BCBE's employees.


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of BEKB BCBE. Strengths are:

1. Has approx 1500 dedicated employees.
2. Customer base of around 5,00,000.
3. It has 79 branches ,18 mobile banking points and 1 online bank.
4. The bank has stronghold in Canton of Berne where it has customer base of Private and SME customers.
5. Has more than 64,000 shareholders


Here are the weaknesses in the BEKB BCBE SWOT Analysis:

1.Branch network too small compared to bigger banks
2.A regional bank has limited offering and penetration compared to global giants


Following are the Opportunities in BEKB BCBE SWOT Analysis:

1.They must try to increase their physical branch base.
2.As Swiss banks are known for their secrecy, they can open up their subsidiary in India.
3.They can open Investment management company in India , Singapore and China.


The threats in the SWOT Analysis of BEKB BCBE are as mentioned:

1.Euro Zone crisis.
2.Strong Swiss franc has effected the exports.
3. Increasing pressure from the USA and the European Union demanding global automatic information exchange.

BEKB BCBE Competition

Below are the top 5 BEKB BCBE competitors:

1. Bank Sarasin & Co. Ltd
2. Credit Suisse Group AG
3. HSBC Private Bank


5. Swiss Post

The brandguide table above concludes the BEKB BCBE SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to BEKB BCBE. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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