Fidea Holdings SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 1212

SWOT Analysis of Fidea Holdings with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Fidea Holdings

Parent Company

FIDEA Holdings Co Ltd.




Banking & Financial Services

Tagline/ Slogan



FIDEA Holdings is a rare innovative regional Japanese bank in a sector full of tradition-bound competitors.

Fidea Holdings STP


People who need help with their any banking needs.

Target Group

Individuals and Businesses


Tailored to each region as a regional financial group, for the development of the area of customer satisfaction and high, continue to provide high-quality service financial information

Fidea Holdings SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Fidea Holdings :

1. Has an employee base of close to 2000 people
2. The strategies employed in branches have worked for the Bank in the past.
3. Is considered to be an innovative company.
4. Has looked to collaborate with others to help bring together the fragmented regional banks in Japan
5. Company has 14 consolidated subsidiaries


1.Very new company compared to established banks
2.Customer base very low as of now
3.Physical branches are not many and are not able to cater to a large base of customers.


1.Need to expand its operations into the Chinese territory.
2.Can open up wealth management services in Qatar, Kuwait and Bahrain.
3.Can open up a new subsidiary for Islamic finance operations in Malaysia, Indonesia, Gulf nations, Sudan, Tanzania etc.


1.The Japanese economy has been hugely devastated by the recent Earthquakes.
2.Restricted supply of electricity due to the damage caused to the Nuclear power plants by the Massive earthquake.
3.Supply chains are not being able to perform at their optimum levels due to the severe floods in Thailand.

4. Rising resource prices, such as crude oil.

5.Widening trade deficit, declining exports, increased oil imports.

Fidea Holdings Competition


Below are the 5 main Fidea Holdings competitors :

1. Fukuoka Financial Group
2. Chugoku Bank Ltd
3. Senshu Ikeda Holdings Inc

4. San-In Godo Bank Ltd

5. Tomony Holdings Inc

The brandguide table above concludes the Fidea Holdings SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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