The Eighteenth Bank SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 1307

SWOT analysis of The Eighteenth Bank analyses the brand/company with its strengths, weaknesses, opportunities & threats. The Eighteenth Bank is one of the leading brands in the banking & financial services sector. The table below also lists the top The Eighteenth Bank competitors and elaborates The Eighteenth Bank segmentation, targeting, positioning & USP.

The Eighteenth Bank

Parent Company

Eighteenth Bank Ltd

Category

Banking

Sector

Banking & Financial Services

Tagline/ Slogan

-

USP

Has a wide network of branches in the Nagasaki area

The Eighteenth Bank STP

Segment

For  the banking needs primarily in the port city and the prefecture of Nagasaki.

Target Group

Individuals and Businesses.

Positioning

The Eighteenth Bank will display foresight and sound management, make effective use of people and organizations, and provide the highest quality of services.

The Eighteenth Bank SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of The Eighteenth Bank. Strengths are:

1. An employee base of nearly 1700
2. A large base of 100 branches in Japan.
3. Features in the forbes Global 2000 list of Public leading companies.
4. Stronghold in the Nagasaki dstrict.
5. The bank is well known in Japan for their services

Weaknesses

Here are the weaknesses in the The Eighteenth Bank SWOT Analysis:

1.Apart from Nagasaki district, the remaining branches are not upto competitive levels
2.Strong competition from domestic and big international players means limited share

Opportunities

Following are the Opportunities in The Eighteenth Bank SWOT Analysis:

1.They can open up Yuan account to foster trades in Yuan currency.
2.They can setup branches in the Chinese regional banking segment to offer their expertise to the chinese customers.
3.They can open up retail banking branches in Philippines and India.

4.They can start offering financal and legal advisory services to the medium scale enterprises.

6.Opportunities in credit default swaps.

Threats

The threats in the SWOT Analysis of The Eighteenth Bank are as mentioned:

1. Weak momentum shown by the Japanese economy.
2.Increased import of Oil due to shutting down of the Nuclear power reactor.
3.Exports are affected by the disruptions in the supply chains due to the floods in Bangkok.

The Eighteenth Bank Competition

Competitors

Below are the top 3 The Eighteenth Bank competitors:

1. The Bank of Saga Ltd.
2. Kumamoto Family Bank, Ltd.
3. Mitsubishi UFJ Financial Group, Inc

The brandguide table above concludes the The Eighteenth Bank SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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