The Eighteenth Bank SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 1366

SWOT analysis of The Eighteenth Bank analyses the brand/company with its strengths, weaknesses, opportunities & threats. In The Eighteenth Bank SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like The Eighteenth Bank to benchmark its business & performance as compared to the competitors and industry. The Eighteenth Bank is one of the leading brands in the banking & financial services sector. The table below also lists the top The Eighteenth Bank competitors and elaborates The Eighteenth Bank market segmentation, target group, positioning & Unique Selling Proposition (USP).

The Eighteenth Bank SWOT, Competitors, Marketing STP & Brand analysis Table
The Eighteenth Bank Brand Analysis
Parent Company

Eighteenth Bank Ltd




Banking & Financial Services

Tagline/ Slogan



Has a wide network of branches in the Nagasaki area

The Eighteenth Bank STP

For  the banking needs primarily in the port city and the prefecture of Nagasaki.

Target Group

Individuals and Businesses.


The Eighteenth Bank will display foresight and sound management, make effective use of people and organizations, and provide the highest quality of services.

The Eighteenth Bank SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of The Eighteenth Bank. Strengths are:

1. An employee base of nearly 1700
2. A large base of 100 branches in Japan.
3. Features in the forbes Global 2000 list of Public leading companies.
4. Stronghold in the Nagasaki dstrict.
5. The bank is well known in Japan for their services


Here are the weaknesses in the The Eighteenth Bank SWOT Analysis:

1.Apart from Nagasaki district, the remaining branches are not upto competitive levels
2.Strong competition from domestic and big international players means limited share


Following are the Opportunities in The Eighteenth Bank SWOT Analysis:

1.They can open up Yuan account to foster trades in Yuan currency.
2.They can setup branches in the Chinese regional banking segment to offer their expertise to the chinese customers.
3.They can open up retail banking branches in Philippines and India.

4.They can start offering financal and legal advisory services to the medium scale enterprises.

6.Opportunities in credit default swaps.


The threats in the SWOT Analysis of The Eighteenth Bank are as mentioned:

1. Weak momentum shown by the Japanese economy.
2.Increased import of Oil due to shutting down of the Nuclear power reactor.
3.Exports are affected by the disruptions in the supply chains due to the floods in Bangkok.

The Eighteenth Bank Competition

Below are the top 3 The Eighteenth Bank competitors:

1. The Bank of Saga Ltd.
2. Kumamoto Family Bank, Ltd.
3. Mitsubishi UFJ Financial Group, Inc

The brandguide table above concludes the The Eighteenth Bank SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to The Eighteenth Bank. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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