First Citizens Bcshs SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 928

SWOT Analysis of First Citizens Bcshs with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

First Citizens Bcshs

Parent Company

First Citizens BancShares




Banking and Financial Services

Tagline/ Slogan

We value relationships.


One of the largest family-controlled banks in the United States



People who need various banking products and services.

Target Group

Retail and Commercial customers


We'll be here for you, today and in the years to come.

SWOT Analysis


1. Has been in list of 400 Biggest Companies.
2. The company operates its more than 430 branches in 17 states and the District of Columbia.
3. Has a large employee base of over 5000.
4. It is one of the largest family-controlled banks in the United States.

5. One of the top 50 financial services providers in the US.


1. Lesser branch outlets than some major competitors.
2. Brand value not comparable to the likes of JP Morgan or Bank of America


1. They can acquire some regional banks in the US to increase their reach.
2. They can open up operations in China and can start Yuan account to facilitate trade with the Chinese.

3. Philippines is a good avenue to invest in.

4. Alternatively they can open a subsidiary in Iran, Malaysia, Indonesia, Kuwait, Bahrain, Qatar, Saudi Arabia etc to offer Islamic banking services.


1. Current weak economic conditions and increasing regulatory challenges that affect the entire banking industry. 
2. Stringent legislation continues to impact their ability to generate fee income, and intensified scrutiny requires significant resources devoted to compliance.
3. Greek crisis.



1. BancorpSouth Inc
2. Popular Inc
3. Synovus Financial Corp

4. Webster Financial Corp

The table above concludes the First Citizens Bcshs SWOT analysis along with its marketing and brand parameters.


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