Tsukuba Bank SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 1028
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SWOT Analysis of Tsukuba Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Tsukuba Bank

Parent Company

Tsukuba Bank

Category

Banking

Sector

Banking & Financial Services

Tagline/ Slogan

-

USP

Based on the trust of local residents

Tsukuba Bank STP

Segment

People who need any kind of banking services

Target Group

Individuals and Companies

Positioning

Useful for the region, we aim to be the trusted bank

Tsukuba Bank SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Tsukuba Bank :

1. Has an employee base of 3060.
2. Mainly operates in Ibaraki and northern Kanto area of Japan and it has a total of 147 offices and 368 ATMs in Japan. The bank also operates outside the Ibarki prefecture, notable in Tokyo, Chiba, Tochigi, and Saitama Prefectures.
3. The bank operates from headquarters in Tsukuba City, Japan’s largest research and university town and a hub for groundbreaking research in cutting-edge technology.

4. They are aggressive and are looking for acquisitions to expand their reach and assets.

Weaknesses

1. Brand value not comparable to the Mega banks
2. Fairly less experienced bank as compare to the leading banks
3. Lack of customer centric products

Opportunities

1. They can acquire regional banks in India to enter the highly potential Indian market.
2. They can start Islamic banking services in Pakistan, Indonesia, Malaysia, Kuwait, Bahrain, Iraq etc.
3. They can start advising their clients on matters of legal, auditing, taxes and finances.

Threats

1. U.S. and European financial crisis problem has become apparent.
2. Unstable bond price movements in the International market.
3. Earthquake hit economy of Japan.

4. Trade deficit of Japan.

Tsukuba Bank Competition

Competitors

Below are the 3 main Tsukuba Bank competitors :

1. Joyo Bank, Ltd
2. Ito-Yokado Co., Ltd
3. Japan Post Holdings Co., Ltd


The brandguide table above concludes the Tsukuba Bank SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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