Banco Bradesco SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 3381

SWOT analysis of Banco Bradesco analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Banco Bradesco SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Banco Bradesco to benchmark its business & performance as compared to the competitors and industry. Banco Bradesco is one of the leading brands in the banking & financial services sector. The table below also lists the top Banco Bradesco competitors and elaborates Banco Bradesco market segmentation, target group, positioning & Unique Selling Proposition (USP).

Banco Bradesco SWOT, Competitors, Marketing STP & Brand analysis Table
Banco Bradesco Brand Analysis
Parent Company

Banco Bradesco

Category

Regional Banks

Sector

Banking & Financial Services

Tagline/ Slogan

Presença é Bradesco  (Presence is Bradesco)

USP

It is one of the largest private banks in Brazil offeringindividual and corporate banking services, credit operations, credit and debit cards investment banking

Banco Bradesco STP
Segment

Individuals and Corporates

Target Group

Bank to masses, anyone who wants to avail banking services

Positioning

One stop banking solution to all the banking needs

Banco Bradesco SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Banco Bradesco. Strengths are:

1. Use of advanced technology for retail banking
2. Wide ATM network across the country
3. Good domestic andInternational presence with nearly 5000 branches
4. Strong brand recall and visibility

5. Very strong financial position

6. High rate of expansion and acquisitions of other banks

Weaknesses

Here are the weaknesses in the Banco Bradesco SWOT Analysis:

1. Presence only in Latin America
2. Decreased rating by rating agencies
3.Limited global presence and high dependence on Brazil

Opportunities

Following are the Opportunities in Banco Bradesco SWOT Analysis:

1.Sponsor of Olympic games
2. Brazil, one of the fastest developing countries
3. Increasing levels of disposable income which will lead to higher demand for banking services

4. Growth and expansion in other countries

Threats

The threats in the SWOT Analysis of Banco Bradesco are as mentioned:

1. Intense competition
2. Effect of Eurozone crisis
3.Changing government regulations

Banco Bradesco Competition
Competitors

Below are the top 5 Banco Bradesco competitors:

1. Itaú Unibanco

2. Central Bank of Brazil

3. Banco Cruzeiro do Sul

4. Banco de Brasília

5. Banco do Brasil

The brandguide table above concludes the Banco Bradesco SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Banco Bradesco. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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