Banco Bradesco SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 2349

SWOT Analysis of Banco Bradesco with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Banco Bradesco

Parent Company

Banco Bradesco


Regional Banks


Banking and Financial Services

Tagline/ Slogan

Presença é Bradesco  (Presence is Bradesco)


It is one of the largest private banks in Brazil offeringindividual and corporate banking services, credit operations, credit and debit cards investment banking



Individuals and Corporates

Target Group

Bank to masses, anyone who wants to avail banking services


One stop banking solution to all the banking needs

SWOT Analysis


1. Use of advanced technology for retail banking
2. Wide ATM network across the country
3. Good domestic andInternational presence with nearly 5000 branches
4. Strong brand recall and visibility

5. Very strong financial position

6. High rate of expansion and acquisitions of other banks


1. Presence only in Latin America
2. Decreased rating by rating agencies
3.Limited global presence and high dependence on Brazil


1.Sponsor of Olympic games
2. Brazil, one of the fastest developing countries
3. Increasing levels of disposable income which will lead to higher demand for banking services

4. Growth and expansion in other countries


1. Intense competition
2. Effect of Eurozone crisis
3.Changing government regulations



1. Itaú Unibanco

2. Central Bank of Brazil

3. Banco Cruzeiro do Sul

4. Banco de Brasília

5. Banco do Brasil

The table above concludes the Banco Bradesco SWOT analysis along with its marketing and brand parameters.


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