Banco Bradesco SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

Banco Bradesco SWOT analysis evaluates the brand by its strengths, weaknesses, opportunities & threats. In SWOT Analysis of Banco Bradesco, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Banco Bradesco to benchmark its business & performance as compared to the competitors, and make strategic improvements. Banco Bradesco is one of the leading brands in the banking & financial services sector.

The article below lists the Banco Bradesco SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the Banco Bradesco SWOT Analysis:

SWOT Analysis of Banco Bradesco

For Banco Bradesco, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

Banco Bradesco Strengths

The strengths of Banco Bradesco looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of Banco Bradesco :

1. Use of advanced technology for retail banking
2. Wide ATM network across the country
3. Good domestic andInternational presence with nearly 5000 branches
4. Strong brand recall and visibility

5. Very strong financial position

6. High rate of expansion and acquisitions of other banks

Banco Bradesco Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the Banco Bradesco SWOT Analysis:

1. Presence only in Latin America
2. Decreased rating by rating agencies
3.Limited global presence and high dependence on Brazil

Banco Bradesco Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in Banco Bradesco SWOT Analysis:

1.Sponsor of Olympic games
2. Brazil, one of the fastest developing countries
3. Increasing levels of disposable income which will lead to higher demand for banking services

4. Growth and expansion in other countries

Banco Bradesco Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of Banco Bradesco are as mentioned:

1. Intense competition
2. Effect of Eurozone crisis
3.Changing government regulations

Banco Bradesco Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 5 competitors of Banco Bradesco:

1. Itaú Unibanco

2. Central Bank of Brazil

3. Banco Cruzeiro do Sul

4. Banco de Brasília

5. Banco do Brasil

Hence this concludes the Banco Bradesco SWOT analysis.

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About Banco Bradesco

Banco Bradesco Overview
Parent Company

Banco Bradesco


Regional Banks


Banking & Financial Services

Tagline/ Slogan

Presença é Bradesco  (Presence is Bradesco)


It is one of the largest private banks in Brazil offeringindividual and corporate banking services, credit operations, credit and debit cards investment banking

Banco Bradesco STP

Individuals and Corporates

Target Market

Bank to masses, anyone who wants to avail banking services


One stop banking solution to all the banking needs

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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