Banco Bradesco SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Banco Bradesco analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Banco Bradesco SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Banco Bradesco to benchmark its business & performance as compared to the competitors and industry. Banco Bradesco is one of the leading brands in the banking & financial services sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Banco Bradesco competitors and includes Banco Bradesco target market, segmentation, positioning & Unique Selling Proposition (USP).

Banco Bradesco SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Banco Bradesco Brand Analysis
Parent Company

Banco Bradesco


Regional Banks


Banking & Financial Services

Tagline/ Slogan

Presença é Bradesco  (Presence is Bradesco)


It is one of the largest private banks in Brazil offeringindividual and corporate banking services, credit operations, credit and debit cards investment banking

Banco Bradesco STP
Banco Bradesco Segmentation

Individuals and Corporates

Banco Bradesco Target Market

Bank to masses, anyone who wants to avail banking services

Banco Bradesco Positioning

One stop banking solution to all the banking needs

Banco Bradesco SWOT Analysis
Banco Bradesco Strengths

Below are the Strengths in the SWOT Analysis of Banco Bradesco:

1. Use of advanced technology for retail banking
2. Wide ATM network across the country
3. Good domestic andInternational presence with nearly 5000 branches
4. Strong brand recall and visibility

5. Very strong financial position

6. High rate of expansion and acquisitions of other banks

Banco Bradesco Weaknesses

Here are the weaknesses in the Banco Bradesco SWOT Analysis:

1. Presence only in Latin America
2. Decreased rating by rating agencies
3.Limited global presence and high dependence on Brazil

Banco Bradesco Opportunities

Following are the Opportunities in Banco Bradesco SWOT Analysis:

1.Sponsor of Olympic games
2. Brazil, one of the fastest developing countries
3. Increasing levels of disposable income which will lead to higher demand for banking services

4. Growth and expansion in other countries

Banco Bradesco Threats

The threats in the SWOT Analysis of Banco Bradesco are as mentioned:

1. Intense competition
2. Effect of Eurozone crisis
3.Changing government regulations

Banco Bradesco Competition

Below are the top 5 Banco Bradesco competitors:

1. Itaú Unibanco

2. Central Bank of Brazil

3. Banco Cruzeiro do Sul

4. Banco de Brasília

5. Banco do Brasil

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Banco Bradesco. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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