Banco Bradesco SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 2925

SWOT Analysis of Banco Bradesco with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Banco Bradesco

Parent Company

Banco Bradesco


Regional Banks


Banking & Financial Services

Tagline/ Slogan

Presença é Bradesco  (Presence is Bradesco)


It is one of the largest private banks in Brazil offeringindividual and corporate banking services, credit operations, credit and debit cards investment banking

Banco Bradesco STP


Individuals and Corporates

Target Group

Bank to masses, anyone who wants to avail banking services


One stop banking solution to all the banking needs

Banco Bradesco SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Banco Bradesco :

1. Use of advanced technology for retail banking
2. Wide ATM network across the country
3. Good domestic andInternational presence with nearly 5000 branches
4. Strong brand recall and visibility

5. Very strong financial position

6. High rate of expansion and acquisitions of other banks


1. Presence only in Latin America
2. Decreased rating by rating agencies
3.Limited global presence and high dependence on Brazil


1.Sponsor of Olympic games
2. Brazil, one of the fastest developing countries
3. Increasing levels of disposable income which will lead to higher demand for banking services

4. Growth and expansion in other countries


1. Intense competition
2. Effect of Eurozone crisis
3.Changing government regulations

Banco Bradesco Competition


Below are the 5 main Banco Bradesco competitors :

1. Itaú Unibanco

2. Central Bank of Brazil

3. Banco Cruzeiro do Sul

4. Banco de Brasília

5. Banco do Brasil

The brandguide table above concludes the Banco Bradesco SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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