Banco Bradesco SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 2827
Advertisements

SWOT Analysis of Banco Bradesco with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Banco Bradesco

Parent Company

Banco Bradesco

Category

Regional Banks

Sector

Banking & Financial Services

Tagline/ Slogan

Presença é Bradesco  (Presence is Bradesco)

USP

It is one of the largest private banks in Brazil offeringindividual and corporate banking services, credit operations, credit and debit cards investment banking

Banco Bradesco STP

Segment

Individuals and Corporates

Target Group

Bank to masses, anyone who wants to avail banking services

Positioning

One stop banking solution to all the banking needs

Banco Bradesco SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Banco Bradesco :

1. Use of advanced technology for retail banking
2. Wide ATM network across the country
3. Good domestic andInternational presence with nearly 5000 branches
4. Strong brand recall and visibility

5. Very strong financial position

6. High rate of expansion and acquisitions of other banks

Weaknesses

1. Presence only in Latin America
2. Decreased rating by rating agencies
3.Limited global presence and high dependence on Brazil

Opportunities

1.Sponsor of Olympic games
2. Brazil, one of the fastest developing countries
3. Increasing levels of disposable income which will lead to higher demand for banking services

4. Growth and expansion in other countries

Threats

1. Intense competition
2. Effect of Eurozone crisis
3.Changing government regulations

Banco Bradesco Competition

Competitors

Below are the 5 main Banco Bradesco competitors :

1. Itaú Unibanco

2. Central Bank of Brazil

3. Banco Cruzeiro do Sul

4. Banco de Brasília

5. Banco do Brasil


The brandguide table above concludes the Banco Bradesco SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

Advertisements

Browse marketing analysis of more brands and companies similar to Banco Bradesco. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

Search & Explore : BrandGuide


The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only. Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on G+Share on Linkedin

Similar Brands in the same Sector: