Garanti Bank SWOT Analysis, Competitors & USP

Garanti Bank

Parent Company

Garanti Bank

Category

Regional Banks

Sector

Banking & Financial Services

Tagline/ Slogan

The Bank in Your Mind

USP

One of the largest private banks in Turkey

Garanti Bank STP

Segment

Corporate, commercial, SME, and Individuals

Target Group

Private and public sector companies, government institutions, small and medium sized businesses and individuals in need of financial assistance

Positioning

Bank which provides all kinds of financial services to satisfy any financial need

Garanti Bank SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Garanti Bank :

1. One of the largest-private bank in Turkey
2. Over 10 million customers.

3. GoodInternational presence in over 6 countries

4. Over 900 branch network

5. Recognized as the "Best Managed Company in Central and Eastern Europe" and Best Banking Group

6. Has a good employee base of nearly 20,000 employees

Weaknesses

1. Capital ratios affected by Basel II norms
2. Unstable political conditions in Middle-East countries affecting bond rates of the bank

Opportunities

1. International expansion
2. Reduction in overall debt costs of the country

3. Tie-ups in emergign economies

Threats

1. Increasing debt costs of the country
2. Currency devaluation
3. Reduction in ratings by rating agencies

Garanti Bank Competition

Competitors

Below are the 4 main Garanti Bank competitors :

1. Ziraat Bank
2. Isbank
3. Yapi Credi Bank

4. Halkbank