Garanti Bank SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Garanti Bank analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Garanti Bank SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Garanti Bank to benchmark its business & performance as compared to the competitors and industry. Garanti Bank is one of the leading brands in the banking & financial services sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Garanti Bank competitors and includes Garanti Bank target market, segmentation, positioning & Unique Selling Proposition (USP).

Garanti Bank SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Garanti Bank Brand Analysis
Parent Company

Garanti Bank


Regional Banks


Banking & Financial Services

Tagline/ Slogan

The Bank in Your Mind


One of the largest private banks in Turkey

Garanti Bank STP
Garanti Bank Segmentation

Corporate, commercial, SME, and Individuals

Garanti Bank Target Market

Private and public sector companies, government institutions, small and medium sized businesses and individuals in need of financial assistance

Garanti Bank Positioning

Bank which provides all kinds of financial services to satisfy any financial need

Garanti Bank SWOT Analysis
Garanti Bank Strengths

Below are the Strengths in the SWOT Analysis of Garanti Bank:

1. One of the largest-private bank in Turkey
2. Over 10 million customers.

3. GoodInternational presence in over 6 countries

4. Over 900 branch network

5. Recognized as the "Best Managed Company in Central and Eastern Europe" and Best Banking Group

6. Has a good employee base of nearly 20,000 employees

Garanti Bank Weaknesses

Here are the weaknesses in the Garanti Bank SWOT Analysis:

1. Capital ratios affected by Basel II norms
2. Unstable political conditions in Middle-East countries affecting bond rates of the bank

Garanti Bank Opportunities

Following are the Opportunities in Garanti Bank SWOT Analysis:

1. International expansion
2. Reduction in overall debt costs of the country

3. Tie-ups in emergign economies

Garanti Bank Threats

The threats in the SWOT Analysis of Garanti Bank are as mentioned:

1. Increasing debt costs of the country
2. Currency devaluation
3. Reduction in ratings by rating agencies

Garanti Bank Competition

Below are the top 4 Garanti Bank competitors:

1. Ziraat Bank
2. Isbank
3. Yapi Credi Bank

4. Halkbank

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Garanti Bank. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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