Garanti Bank SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Garanti Bank

Regional Banks

Banking & Financial Services

The Bank in Your Mind

One of the largest private banks in Turkey

Corporate, commercial, SME, and Individuals

Private and public sector companies, government institutions, small and medium sized businesses and individuals in need of financial assistance

Bank which provides all kinds of financial services to satisfy any financial need

Below are the Strengths in the SWOT Analysis of Garanti Bank:

1. One of the largest-private bank in Turkey
2. Over 10 million customers.

3. GoodInternational presence in over 6 countries

4. Over 900 branch network

5. Recognized as the "Best Managed Company in Central and Eastern Europe" and Best Banking Group

6. Has a good employee base of nearly 20,000 employees

Here are the weaknesses in the Garanti Bank SWOT Analysis:

1. Capital ratios affected by Basel II norms
2. Unstable political conditions in Middle-East countries affecting bond rates of the bank

Following are the Opportunities in Garanti Bank SWOT Analysis:

1. International expansion
2. Reduction in overall debt costs of the country

3. Tie-ups in emergign economies

The threats in the SWOT Analysis of Garanti Bank are as mentioned:

1. Increasing debt costs of the country
2. Currency devaluation
3. Reduction in ratings by rating agencies

Below are the top 4 Garanti Bank competitors:

1. Ziraat Bank
2. Isbank
3. Yapi Credi Bank

4. Halkbank