Garanti Bank SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 3205

SWOT Analysis of Garanti Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Garanti Bank

Parent Company

Garanti Bank


Regional Banks


Banking & Financial Services

Tagline/ Slogan

The Bank in Your Mind


One of the largest private banks in Turkey

Garanti Bank STP


Corporate, commercial, SME, and Individuals

Target Group

Private and public sector companies, government institutions, small and medium sized businesses and individuals in need of financial assistance


Bank which provides all kinds of financial services to satisfy any financial need

Garanti Bank SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Garanti Bank. Strengths are:

1. One of the largest-private bank in Turkey
2. Over 10 million customers.

3. GoodInternational presence in over 6 countries

4. Over 900 branch network

5. Recognized as the "Best Managed Company in Central and Eastern Europe" and Best Banking Group

6. Has a good employee base of nearly 20,000 employees


Here are the weaknesses of Garanti Bank :

1. Capital ratios affected by Basel II norms
2. Unstable political conditions in Middle-East countries affecting bond rates of the bank


Following are the Opportunities of Garanti Bank :

1. International expansion
2. Reduction in overall debt costs of the country

3. Tie-ups in emergign economies


The threats of Garanti Bank are as mentioned :

1. Increasing debt costs of the country
2. Currency devaluation
3. Reduction in ratings by rating agencies

Garanti Bank Competition


Below are the 4 main Garanti Bank competitors :

1. Ziraat Bank
2. Isbank
3. Yapi Credi Bank

4. Halkbank

The brandguide table above concludes the Garanti Bank SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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