SWOT Analysis of Garanti Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
|
Garanti Bank |
|
|
Parent Company |
Garanti Bank |
|
Category |
Regional Banks |
|
Sector |
|
|
Tagline/ Slogan |
The Bank in Your Mind |
|
USP |
One of the largest private banks in Turkey |
|
Garanti Bank STP |
|
|
Segment |
Corporate, commercial, SME, and Individuals |
|
Target Group |
Private and public sector companies, government institutions, small and medium sized businesses and individuals in need of financial assistance |
|
Positioning |
Bank which provides all kinds of financial services to satisfy any financial need |
|
Garanti Bank SWOT Analysis |
|
|
Strengths |
1. One of the largest-private bank in Turkey 3. GoodInternational presence in over 6 countries 4. Over 900 branch network 5. Recognized as the "Best Managed Company in Central and Eastern Europe" and Best Banking Group 6. Has a good employee base of nearly 20,000 employees |
|
Weaknesses |
1. Capital ratios affected by Basel II norms |
|
Opportunities |
1. International expansion 3. Tie-ups in emergign economies |
|
Threats |
1. Increasing debt costs of the country |
|
Garanti Bank Competition |
|
|
Competitors |
1. Ziraat Bank 4. Halkbank |
The brandguide table above concludes the Garanti Bank SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Browse marketing analysis of more brands and companies similar to Garanti Bank. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.
Search & Explore : BrandGuide
Quizzes!
Related Business Content
Top Companies Lists 2018
All Sections on MBASkool
Write for Us!
