OTP Bank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1621
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SWOT Analysis of OTP Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

OTP Bank

Parent Company

OTP Bank

Category

Regional Banks

Sector

Banking & Financial Services

Tagline/ Slogan

Trusting each other

USP

Biggest commercial bank in Hungary, operating in Central and Eastern Europe

OTP Bank STP

Segment

Retail, Corporate and Private banking

Target Group

Individuals, HNIs and enterprises in need of financial services

Positioning

The most efficient, retail-focused universal bank

OTP Bank SWOT Analysis

Strengths

1. Universal financial services through several subsidiaries
2. Biggest commercial bank in Hungary
3. More than 13 million customers
4. It has Around 1500 branches

5. Global Presence in 9 countries

6. Strong financial and brand position

Weaknesses

1.Strong competition means limited market share
2. Recent rating cuts by various agencies
3.Characterized by dispersed ownership of mostly private and institutional (financial) investors

Opportunities

1. Further international expansion
2. Acquisition of banks in the region

Threats

1. Political conditions in Hungary
2. Relations with other countries
3. Intense competition in the region

OTP Bank Competition

Competitors

1. MKB
2. K & H
3.Erste Bank

4. CIB

5. Raiffeisen

6. Unicredit Bank

7. Budapest Bank

8. FHB Mortgage Bank


The brandguide table above concludes the OTP Bank SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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