OTP Bank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1423

SWOT Analysis of OTP Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

OTP Bank

Parent Company

OTP Bank


Regional Banks


Banking and Financial Services

Tagline/ Slogan

Trusting each other


Biggest commercial bank in Hungary, operating in Central and Eastern Europe



Retail, Corporate and Private banking

Target Group

Individuals, HNIs and enterprises in need of financial services


The most efficient, retail-focused universal bank

SWOT Analysis


1. Universal financial services through several subsidiaries
2. Biggest commercial bank in Hungary
3. More than 13 million customers
4. It has Around 1500 branches

5. Global Presence in 9 countries

6. Strong financial and brand position


1.Strong competition means limited market share
2. Recent rating cuts by various agencies
3.Characterized by dispersed ownership of mostly private and institutional (financial) investors


1. Further international expansion
2. Acquisition of banks in the region


1. Political conditions in Hungary
2. Relations with other countries
3. Intense competition in the region



1. MKB
2. K & H
3.Erste Bank

4. CIB

5. Raiffeisen

6. Unicredit Bank

7. Budapest Bank

8. FHB Mortgage Bank

The table above concludes the OTP Bank SWOT analysis along with its marketing and brand parameters.


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