Resona Holdings SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 976
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SWOT Analysis of Resona Holdings with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Resona Holdings

Parent Company

Resona Holdings

Category

Regional Banks

Sector

Banking & Financial Services

Tagline/ Slogan

Financial services group full of creativity

USP

Serving customers through an integrated group network and locally focused banking capabilities

Resona Holdings STP

Segment

Low and mid segment individuals and corporates

Target Group

Any individual, SME, business in need of financial services

Positioning

Bank for masses

Resona Holdings SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Resona Holdings :

1.One of the top four largest banking group in Japan
2. Strategic alliances with other groups
3. Low cost and high efficient operations
4. Focus on key business domains

Weaknesses

1.Insolvent status in the past
2. Surrounded by alleged frauds and scandals
3. Sustained only because of injection of money from government

Opportunities

1. Attempts towards improving the brand image of the company
2. International business by global tie-ups

Threats

1. It is not a bank but only a holding company
2. Declining share price
3. Always in news for wrong reasons

4. Issues with Japanese banking sector as a whole

5. Highly  competitive environment

Resona Holdings Competition

Competitors

Below are the 4 main Resona Holdings competitors :

1.Ashikaga Bank
2.Bank of Tokyo-Mitsubishi
3.Keiyo Bank

4. Miyazaki Bank


The brandguide table above concludes the Resona Holdings SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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