SunTrust Bank SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of SunTrust Bank analyses the brand/company with its strengths, weaknesses, opportunities & threats. In SunTrust Bank SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like SunTrust Bank to benchmark its business & performance as compared to the competitors and industry. SunTrust Bank is one of the leading brands in the banking & financial services sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top SunTrust Bank competitors and includes SunTrust Bank target market, segmentation, positioning & Unique Selling Proposition (USP).

SunTrust Bank SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
SunTrust Bank Brand Analysis
Parent Company

SunTrust Banks Inc.


Regional Banks


Banking & Financial Services

Tagline/ Slogan

Live Solid. Bank Solid.


Offers retail and commercial banking, as well as trust services, mortgage banking, credit cards, mutual funds, insurance etc

SunTrust Bank STP
SunTrust Bank Segmentation

Institutional and individual clients

SunTrust Bank Target Market

Individuals,businesses, small, medium, large enterprises

SunTrust Bank Positioning

Bank with strong

SunTrust Bank SWOT Analysis
SunTrust Bank Strengths

Below are the Strengths in the SWOT Analysis of SunTrust Bank:

1. Network of 1700 branches
2. Aggressive acquisitions has strengthened its position
3. Relationship with Coca-cola company has added more brand value
4. State-of-the-art online banking

5. Strong brand recall

6. Nearly 30,000 people employed with the bank

SunTrust Bank Weaknesses

Here are the weaknesses in the SunTrust Bank SWOT Analysis:

1. High exposure to riskier assets
2.Limited global presence as compared to leading banks

SunTrust Bank Opportunities

Following are the Opportunities in SunTrust Bank SWOT Analysis:

1. Rise in profits
2. Buyback of shares

3. Expansion within and outside USA

SunTrust Bank Threats

The threats in the SWOT Analysis of SunTrust Bank are as mentioned:

1. Global economic slowdown
2. High degree of regional competition

SunTrust Bank Competition

Below are the top 5 SunTrust Bank competitors:

1. Bank of America
2. Citibank
3. Wells Fargo



This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to SunTrust Bank. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

Search & Explore : BrandGuide

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:
Facebook ShareTweetShare on Linkedin