SunTrust Bank SWOT Analysis, Competitors & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of SunTrust Bank analyses the brand by its strengths, weaknesses, opportunities & threats. In SunTrust Bank SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like SunTrust Bank to benchmark its business & performance as compared to the competitors. SunTrust Bank is one of the leading brands in the banking & financial services sector.

The article below lists the SunTrust Bank SWOT, competitors and includes its target market, segmentation, positioning & USP. Let us start the SunTrust Bank SWOT Analysis:

SWOT Analysis of SunTrust Bank

For SunTrust Bank, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position.

SunTrust Bank Strengths

The strengths of SunTrust Bank looks at the key aspects of its business which gives it competitive advantage in the market. Some important factors in a brand's strengths include its financial position, experienced workforce, product uniqueness & intangible assets like brand value. Below are the Strengths in the SWOT Analysis of SunTrust Bank :

1. Network of 1700 branches
2. Aggressive acquisitions has strengthened its position
3. Relationship with Coca-cola company has added more brand value
4. State-of-the-art online banking

5. Strong brand recall

6. Nearly 30,000 people employed with the bank

SunTrust Bank Weaknesses

The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Here are the weaknesses in the SunTrust Bank SWOT Analysis:

1. High exposure to riskier assets
2.Limited global presence as compared to leading banks

SunTrust Bank Opportunities

The opportunities for any brand can include areas of improvement to increase its business. A brand's opportunities can lie in geographic expansion, product improvements, better communication etc. Following are the opportunities in SunTrust Bank SWOT Analysis:

1. Rise in profits
2. Buyback of shares

3. Expansion within and outside USA

SunTrust Bank Threats

The threats for any business can be factors which can negatively impact its business. Some factors like increased competitor activity, changing government policies, alternate products or services etc. can be threats. The threats in the SWOT Analysis of SunTrust Bank are as mentioned:

1. Global economic slowdown
2. High degree of regional competition

SunTrust Bank Competitors

There are several brands in the market which are competing for the same set of customers. Below are the top 5 competitors of SunTrust Bank:

1. Bank of America
2. Citibank
3. Wells Fargo



Hence this concludes the SunTrust Bank SWOT analysis.

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About SunTrust Bank

SunTrust Bank Overview
Parent Company

SunTrust Banks Inc.


Regional Banks


Banking & Financial Services

Tagline/ Slogan

Live Solid. Bank Solid.


Offers retail and commercial banking, as well as trust services, mortgage banking, credit cards, mutual funds, insurance etc

SunTrust Bank STP

Institutional and individual clients

Target Market

Individuals,businesses, small, medium, large enterprises


Bank with strong

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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