Published by MBA Skool Team, Last Updated: April 26, 2020
SWOT analysis of Bancolombia analyses the brand by its strengths, weaknesses, opportunities & threats. In Bancolombia SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.
SWOT Analysis is a proven management framework which enables a brand like Bancolombia to benchmark its business & performance as compared to the competitors. Bancolombia is one of the leading brands in the banking & financial services sector.
The table below lists the Bancolombia SWOT (Strengths, Weaknesses, Opportunities, Threats), top Bancolombia competitors and includes its target market, segmentation, positioning & Unique Selling Proposition (USP).
Qué tan alto quieresllegar (How high you want to go)
Largest commercial bank in Colombia
Corporate and Government Banking, Treasury, Mortgage Banking and Personal and Small and Medium-Sized Enterprises (SMEs) Banking
Anyone in need of financial services of a bank
Bank specialized in saving and current accounts, debit and credit cards, pension plans, mortgages, remittances delivery, consumer and commercial loans, and other banking operations
SWOT Analysis of Bancolombia
Below are the Strengths in the SWOT Analysis of Bancolombia:
1. Largest commercial bank in Colombia 2. Upgraded rating by rating agencies
3. High No. of subsidiaries
4. Large branch network across the country
5. Good presence among retail as well as corporate customers
6. Over 16,000 strong employee force
Here are the weaknesses in the Bancolombia SWOT Analysis:
1. Falling stock price 2. Reduced investor interest 3. Reputational risk in Latin American banks
Following are the Opportunities in Bancolombia SWOT Analysis:
1. Refinancing opportunities in the country 2. Expansion in Latin America 3. Acquisition opportunities in the continent
4. Growing banking sector of the country
The threats in the SWOT Analysis of Bancolombia are as mentioned:
1. Currency fluctuations 2. Global economic slowdown might affect the performance of the bank
Below are the top 4 competitors of Bancolombia:
1.Banco de Bogota 2.Davivienda 3.BBVA
4. Banco de Occidente
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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