Banco Comercial Portugues (Millenium BCP) SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 2310

SWOT analysis of Banco Comercial Portugues (Millenium BCP) analyses the brand/company with its strengths, weaknesses, opportunities & threats. Banco Comercial Portugues (Millenium BCP) is one of the leading brands in the banking & financial services sector. The table below also lists the top Banco Comercial Portugues (Millenium BCP) competitors and elaborates Banco Comercial Portugues (Millenium BCP) segmentation, targeting, positioning & USP.

Banco Comercial Portugues (Millenium BCP)

Parent Company

Banco Comercial Português (BCP) (Portugese Commercial Bank)

Category

Regional Banks

Sector

Banking & Financial Services

Tagline/ Slogan

-

USP

The largest private bank in Portugal

Banco Comercial Portugues (Millenium BCP) STP

Segment

Premium segment, high income group

Target Group

High end customers, HNIs, Ultra HNIs, Large Enterprises

Positioning

Bank that provides all banking solutions at one place

Banco Comercial Portugues (Millenium BCP) SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Banco Comercial Portugues (Millenium BCP). Strengths are:

1. Better market performance than other banks
2. Member of the Euronext 100 stock index
3. Over 900 branches in Portugal
4. Strong ATM network across various cities

5. Among one of the top regional banks globally

6. Has nearly 22,000 employees

Weaknesses

Here are the weaknesses in the Banco Comercial Portugues (Millenium BCP) SWOT Analysis:

1. Huge bailout was required in the past due to Eurozone crisis
2.Alleged charges of fraud in the past affected brand
3.Limited global presence compared to leading banks

Opportunities

Following are the Opportunities in Banco Comercial Portugues (Millenium BCP) SWOT Analysis:

1. Opportunities after Europe comes out of the crisis

2. Expansion in other European countries

3. Exposure to more stable Asian economies

Threats

The threats in the SWOT Analysis of Banco Comercial Portugues (Millenium BCP) are as mentioned:

1. Eurozone crisis
2. Global slowdown might affect the bank
3.Fluctuations in the Portuguese economy

Banco Comercial Portugues (Millenium BCP) Competition

Competitors

Below are the top 5 Banco Comercial Portugues (Millenium BCP) competitors:

1. Banif
2. BEF
3. BPI

4. The Credito Agricola Group

5. CGD

The brandguide table above concludes the Banco Comercial Portugues (Millenium BCP) SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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