Banco Comercial Portugues (Millenium BCP) SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 2356

SWOT analysis of Banco Comercial Portugues (Millenium BCP) analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Banco Comercial Portugues (Millenium BCP) SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Banco Comercial Portugues (Millenium BCP) to benchmark its business & performance as compared to the competitors and industry. Banco Comercial Portugues (Millenium BCP) is one of the leading brands in the banking & financial services sector. The table below also lists the top Banco Comercial Portugues (Millenium BCP) competitors and elaborates Banco Comercial Portugues (Millenium BCP) market segmentation, target group, positioning & Unique Selling Proposition (USP).

Banco Comercial Portugues (Millenium BCP) SWOT, Competitors, Marketing STP & Brand analysis Table
Banco Comercial Portugues (Millenium BCP) Brand Analysis
Parent Company

Banco Comercial Português (BCP) (Portugese Commercial Bank)


Regional Banks


Banking & Financial Services

Tagline/ Slogan



The largest private bank in Portugal

Banco Comercial Portugues (Millenium BCP) STP

Premium segment, high income group

Target Group

High end customers, HNIs, Ultra HNIs, Large Enterprises


Bank that provides all banking solutions at one place

Banco Comercial Portugues (Millenium BCP) SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Banco Comercial Portugues (Millenium BCP). Strengths are:

1. Better market performance than other banks
2. Member of the Euronext 100 stock index
3. Over 900 branches in Portugal
4. Strong ATM network across various cities

5. Among one of the top regional banks globally

6. Has nearly 22,000 employees


Here are the weaknesses in the Banco Comercial Portugues (Millenium BCP) SWOT Analysis:

1. Huge bailout was required in the past due to Eurozone crisis
2.Alleged charges of fraud in the past affected brand
3.Limited global presence compared to leading banks


Following are the Opportunities in Banco Comercial Portugues (Millenium BCP) SWOT Analysis:

1. Opportunities after Europe comes out of the crisis

2. Expansion in other European countries

3. Exposure to more stable Asian economies


The threats in the SWOT Analysis of Banco Comercial Portugues (Millenium BCP) are as mentioned:

1. Eurozone crisis
2. Global slowdown might affect the bank
3.Fluctuations in the Portuguese economy

Banco Comercial Portugues (Millenium BCP) Competition

Below are the top 5 Banco Comercial Portugues (Millenium BCP) competitors:

1. Banif
2. BEF
3. BPI

4. The Credito Agricola Group

5. CGD

The brandguide table above concludes the Banco Comercial Portugues (Millenium BCP) SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Banco Comercial Portugues (Millenium BCP). The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.

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