Grupo Financiero Inbursa SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1040

SWOT Analysis of Grupo Financiero Inbursa with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Grupo Financiero Inbursa

Parent Company

Grupo Financiero Inbursa


Regional Banks


Banking and Financial Services

Tagline/ Slogan

Difference in your favor


A financial company through its subsidiaries, provides banking and related services in Mexico



Credit Card and Debit Cards, Mortgage Loans, Car Loan, Investment Products and Bonds, Life Insurance, Medical Expenses, Autos

Target Group

Businesses and individuals in need of financial services


Dedicated for over 42 years to the benefit of customers and demonstrated currently occupy fourth place in commercial loans in the country

SWOT Analysis


1. Great online banking facilities
2. Big employee base of nearly 7,000 employees
3. Strong branch network across Mexico
4.One of the top five banks in commercial loans in Mexico


1. Not present internationally
2. Weakening of revenue and financial fluctuations are a reason for concern


1. Expansion in Latin America
2. Increase in demand for banking services in the country


1. Global economic slowdown
2. Problems with local Mexican economy

3. Changing banking sector rules and policies



1.BBVA Bancomer  
2. Banamex
3. Banco Santander

4. Banorte

5. Scotiabank

6. ING

7. IXE

The table above concludes the Grupo Financiero Inbursa SWOT analysis along with its marketing and brand parameters.


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