Krung Thai Bank SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Krung Thai Bank analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Krung Thai Bank SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Krung Thai Bank to benchmark its business & performance as compared to the competitors and industry. Krung Thai Bank is one of the leading brands in the banking & financial services sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Krung Thai Bank competitors and includes Krung Thai Bank target market, segmentation, positioning & Unique Selling Proposition (USP).

Krung Thai Bank SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Krung Thai Bank Brand Analysis
Parent Company

Krung Thai Bank

Category

Regional Banks

Sector

Banking & Financial Services

Tagline/ Slogan

-

USP

The state-owned bank under the license issued by the Ministry of Finance

Krung Thai Bank STP
Krung Thai Bank Segmentation

Retail and wholesale banking

Krung Thai Bank Target Market

Individuals, small business customers and government institutions

Krung Thai Bank Positioning

Bank that succeeded well in business operation and enjoyed stable and rapid growth while making improvement and broadening its organization to better respond to the customer needs

Krung Thai Bank SWOT Analysis
Krung Thai Bank Strengths

Below are the Strengths in the SWOT Analysis of Krung Thai Bank:

1. The top choice for most government agencies
2. Widespread presence in Thailand
3. Around 18000+ employees
4. Office hours are different from other commercial banks, which are adjusted to suit the economic environment and commercial operations

5. Only commercial bank having branch network and ATMs in all provinces nationwide.

Krung Thai Bank Weaknesses

Here are the weaknesses in the Krung Thai Bank SWOT Analysis:

1.Alleged engagement in loan scandals
2.No international presence and dependence only on Thailand

Krung Thai Bank Opportunities

Following are the Opportunities in Krung Thai Bank SWOT Analysis:

1. High credit growth rate in Thailand
2. Improving investor confidence after 2011 natural disaster
3. Government aid to boost the economy

4. Increase in demand for banking services in Thailand

Krung Thai Bank Threats

The threats in the SWOT Analysis of Krung Thai Bank are as mentioned:

1. Economy yet recovering from devastating flood disaster last year
2. Low GDP growth rate of Thai economy

Krung Thai Bank Competition
Competitors

Below are the top 7 Krung Thai Bank competitors:

1.Siam Commercial Bank
2.Bank of Ayudhya
3.Bangkok Bank

4.Kasikorn Bank

5.Kiatnakin Bank

6.Tisco Bank

7.Thanachart Bank


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Krung Thai Bank. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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