Riyad Bank SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 2803

SWOT analysis of Riyad Bank analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Riyad Bank SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Riyad Bank to benchmark its business & performance as compared to the competitors and industry. Riyad Bank is one of the leading brands in the banking & financial services sector. The table below also lists the top Riyad Bank competitors and elaborates Riyad Bank market segmentation, target group, positioning & Unique Selling Proposition (USP).

Riyad Bank SWOT, Competitors, Marketing STP & Brand analysis Table
Riyad Bank Brand Analysis
Parent Company

Riyad Bank

Category

Regional Banks

Sector

Banking & Financial Services

Tagline/ Slogan

-

USP

Islamic banking

Riyad Bank STP
Segment

Personal, corporate. Islamic banking

Target Group

Anyone who needs any kind of banking services, businesses, SMEs

Positioning

One of the largest financial institutions in Saudi Arabia and the Middle East, with a strong corporate and retail banking franchise

Riyad Bank SWOT Analysis
Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Riyad Bank. Strengths are:

1. All kinds of banking services
2. Huge asset base and strong financial position
3. Strong brand image in Saudi Arabia and Middle East
4. Huge dividend distributions in recent past

5. Going strong in stock market

6. Comparatively large branch network in the country

Weaknesses

Here are the weaknesses in the Riyad Bank SWOT Analysis:

1. Limitations of geography and strict laws means operational efficiency is resctricted
2. International banking not as developed as leading banks

Opportunities

Following are the Opportunities in Riyad Bank SWOT Analysis:

1. Rising crude oil prices across the globe
2. Saudi economy expected to do well in near future
3. Expansion in the Gulf

Threats

The threats in the SWOT Analysis of Riyad Bank are as mentioned:

1. Intense competition
2. Exposure to similar kind of risks at the same time
3. Dependency on crude oil

Riyad Bank Competition
Competitors

Below are the top 5 Riyad Bank competitors:

1.Arab National Bank (anb)
2.Al Rajhi Bank
3.Bank Al-Jazira (BAJ)

4. Islamic Development Bank (IDB)

5. National Commercial Bank (NCB)

The brandguide table above concludes the Riyad Bank SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Riyad Bank. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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