First Gulf Bank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1584

SWOT Analysis of First Gulf Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

First Gulf Bank

Parent Company

Bank Al Khaleej Al Awal


Regional Banks


Banking and Financial Services

Tagline/ Slogan

Putting the First Into Banking


Publicly owned bank headquartered in Abu Dhabi, United Arab Emirates



Accounts, Deposits, Loans, Insurance, Lockers

Target Group

Individuals and corporates


Fastest growing bank in UAE

SWOT Analysis


1. Wide distribution network of branches in different business
2. Presence in the industrial areas such as Abu Dhabi, Dubai, Sharjah, Ajman and Al Ain
3. One of the fastest growing banks in the Middle East
4. Won the Dubai Quality Award in the Emirate of Dubai as well as the Sheikh Khalifa Excellence Award in the Emirate of Abu Dhabi

5. Strong workforce having over 2000employees


1.Limited international presence
2.Hasn't been able to enhance its image of being a strong industry player


1. Expansion in GCC
2. Recently launched Islamic banking
3. Expansion in growing Asian economies like Singapore

4. Shift of investments  to non-US and non-Europe economies due to Eurozone crisis


1. Intense competition in the Middle East and Asia

2. Fluctuating oil prices affects Middle-East business

3. Pressure from changing rules and regulation in the banking sector



1. Abu Dhabi Commercial Bank
2. Dubai Bank
3.Ajman Bank

4. Dubai Islamic Bank

5. Union National Bank

6. RAK Bank

The table above concludes the First Gulf Bank SWOT analysis along with its marketing and brand parameters.


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