Comerica SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1389

SWOT Analysis of Comerica with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Parent Company

Comerica Incorporated


Regional Banks


Banking and Financial Services

Tagline/ Slogan

Committed to Business


Among the top US regional banks acclaimed globally



Business Banking, Retail Banking, and Wealth Management segments

Target Group

Individuals and enterprises that need financial services


One of the 25-largest banking companies in the U.S.

SWOT Analysis


1. Focused area of operations
2. Large employee base of 9000+ employees
3. One of the few area banks to survive the Great Depression
4. Consistent performance in stock market

5. Large assets and core deposits that underlines strong financial position of the bank


1. Not present in all parts of USA
2.Faced lawsuits that dampened the image of the bank
3.Presence in all segments restricted


1.Eurozone crisis has made USA the preferred destination for investments
2. Expansion within USA
3. Additional banking services in areas where the bank is not present currently


1. Intense competition from other banks

2. Image of local bank not healthy in long term

3. Fluctuating global economy and changing regulations



1.Bank of America
2.U.S. Bancorp

4.Wells Fargo

5.Bank of New York Mellon

6.Capital One

7.Fifth Third Bancorp

8.SunTrust Bank

The table above concludes the Comerica SWOT analysis along with its marketing and brand parameters.


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