Bank of Ningbo SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1093

SWOT Analysis of Bank of Ningbo with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Bank of Ningbo

Parent Company

Bank of Ningbo


Regional Banks


Banking and Financial Services

Tagline/ Slogan



Strong banking presence in Shanghai and Ningbo



Corporate, retail and personal banking

Target Group

Individuals and businesses in need of banking services


A city commercial bank in Ningbo, Zhejiang, China

SWOT Analysis


1. Nearly 80 branches in Ningbo and Shanghai only
2. One of the constitute stocks in Shenzhen Stock Exchange Component Index
3. Relocated several major departments from Ningbo to Shanghai
4. Changed its name to Bank of Ningbo and listed its shares on the Shenzhen Stock Exchange

5. Singapore's Oversea-Chinese Banking Corporation took a stake in Bank of Ningbo, thereby increasing its presence


1. Dominated by government policies
2.Very small branch network in China compared to leaders

3. No international presence and less visibility


1. Expansion within China
2. More independent management and less interference from the government

3. Global penetration with tie-ups with international banks


1. Communist government in China can affect the management decisions
2.Slowdown of Chinese economy

3. Fluctuating world economy can affect overall operations



1. The People’s Bank of China
2.Industrial and Commercial Bank of China Ltd.
3.Agricultural Bank of China

4. Bank of China Limited

5. Bank of Communications Limited

6. China CITIC Bank

The table above concludes the Bank of Ningbo SWOT analysis along with its marketing and brand parameters.


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