Joyo Bank SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 1549

SWOT analysis of Joyo Bank analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Joyo Bank SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Joyo Bank to benchmark its business & performance as compared to the competitors and industry. Joyo Bank is one of the leading brands in the banking & financial services sector. The table below also lists the top Joyo Bank competitors and elaborates Joyo Bank market segmentation, target group, positioning & Unique Selling Proposition (USP).

Joyo Bank SWOT, Competitors, Marketing STP & Brand analysis Table
Joyo Bank Brand Analysis
Parent Company

Joyo Bank


Regional Banks


Banking & Financial Services

Tagline/ Slogan

Best partner bank


Relatively large among Japanese regional lenders, and operates branches throughout the Kantō region

Joyo Bank STP

Consumer banking and corporate banking

Target Group

SMEs, large enterprises, individuals in Japan


Bank with extensive network in Japan

Joyo Bank SWOT Analysis

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Joyo Bank. Strengths are:

1. Huge asset base with strong financial position

2. Strong employee base of 3500+ employees

3. Nearly 150 branches in Japan

4. It is a member Regional Banks Association of Japan


Here are the weaknesses in the Joyo Bank SWOT Analysis:

1. Not as technologically advanced as market leaders
2. Recovery from the effect of natural disaster is a concern
3. Increasing ratio of NPAs


Following are the Opportunities in Joyo Bank SWOT Analysis:

1. International expansion in Singapore and other countries
2. Acquisition of sick banks in Japan

3. More penetration domestically to increase stronghold


The threats in the SWOT Analysis of Joyo Bank are as mentioned:

1. Contracting economy of Japan
2. NPAs is a big concern in present and future as well

3. Presence and expansion of international banks

Joyo Bank Competition

Below are the top 7 Joyo Bank competitors:

1. Bank of Japan

2. Mitsubishi UFJ Financial Group

3. Mizuho Financial Group

4. Dresdner Bank

5. Japan Bank for International Cooperation

6. Société Générale

7. Shinsei Bank

The brandguide table above concludes the Joyo Bank SWOT analysis along with its marketing and brand parameters.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Joyo Bank. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories. This SWOT and marketing analysis has been researched & authored by our BrandGuide Research Team members.

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