Joyo Bank SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 1249

SWOT Analysis of Joyo Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Joyo Bank

Parent Company

Joyo Bank


Regional Banks


Banking & Financial Services

Tagline/ Slogan

Best partner bank


Relatively large among Japanese regional lenders, and operates branches throughout the Kantō region

Joyo Bank STP


Consumer banking and corporate banking

Target Group

SMEs, large enterprises, individuals in Japan


Bank with extensive network in Japan

Joyo Bank SWOT Analysis


Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Joyo Bank :

1. Huge asset base with strong financial position

2. Strong employee base of 3500+ employees

3. Nearly 150 branches in Japan

4. It is a member Regional Banks Association of Japan


1. Not as technologically advanced as market leaders
2. Recovery from the effect of natural disaster is a concern
3. Increasing ratio of NPAs


1. International expansion in Singapore and other countries
2. Acquisition of sick banks in Japan

3. More penetration domestically to increase stronghold


1. Contracting economy of Japan
2. NPAs is a big concern in present and future as well

3. Presence and expansion of international banks

Joyo Bank Competition


Below are the 7 main Joyo Bank competitors :

1. Bank of Japan

2. Mitsubishi UFJ Financial Group

3. Mizuho Financial Group

4. Dresdner Bank

5. Japan Bank for International Cooperation

6. Société Générale

7. Shinsei Bank

The brandguide table above concludes the Joyo Bank SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.


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