Joyo Bank SWOT Analysis, Competitors & USP

Posted in Banking & Financial Services, Total Reads: 1442

SWOT analysis of Joyo Bank analyses the brand/company with its strengths, weaknesses, opportunities & threats. Joyo Bank is one of the leading brands in the banking & financial services sector. The table below also lists the top Joyo Bank competitors and elaborates Joyo Bank segmentation, targeting, positioning & USP.

Joyo Bank

Parent Company

Joyo Bank

Category

Regional Banks

Sector

Banking & Financial Services

Tagline/ Slogan

Best partner bank

USP

Relatively large among Japanese regional lenders, and operates branches throughout the Kantō region

Joyo Bank STP

Segment

Consumer banking and corporate banking

Target Group

SMEs, large enterprises, individuals in Japan

Positioning

Bank with extensive network in Japan

Joyo Bank SWOT Analysis

Strengths

Below is the Strengths, Weaknesses, Opportunities & Threats (SWOT) Analysis of Joyo Bank. Strengths are:

1. Huge asset base with strong financial position

2. Strong employee base of 3500+ employees

3. Nearly 150 branches in Japan

4. It is a member Regional Banks Association of Japan

Weaknesses

Here are the weaknesses in the Joyo Bank SWOT Analysis:

1. Not as technologically advanced as market leaders
2. Recovery from the effect of natural disaster is a concern
3. Increasing ratio of NPAs

Opportunities

Following are the Opportunities in Joyo Bank SWOT Analysis:

1. International expansion in Singapore and other countries
2. Acquisition of sick banks in Japan

3. More penetration domestically to increase stronghold

Threats

The threats in the SWOT Analysis of Joyo Bank are as mentioned:

1. Contracting economy of Japan
2. NPAs is a big concern in present and future as well

3. Presence and expansion of international banks

Joyo Bank Competition

Competitors

Below are the top 7 Joyo Bank competitors:

1. Bank of Japan

2. Mitsubishi UFJ Financial Group

3. Mizuho Financial Group

4. Dresdner Bank

5. Japan Bank for International Cooperation

6. Société Générale

7. Shinsei Bank


The brandguide table above concludes the Joyo Bank SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.

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