Joyo Bank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 997

SWOT Analysis of Joyo Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Joyo Bank

Parent Company

Joyo Bank


Regional Banks


Banking and Financial Services

Tagline/ Slogan

Best partner bank


Relatively large among Japanese regional lenders, and operates branches throughout the Kantō region



Consumer banking and corporate banking

Target Group

SMEs, large enterprises, individuals in Japan


Bank with extensive network in Japan

SWOT Analysis


1. Huge asset base with strong financial position

2. Strong employee base of 3500+ employees

3. Nearly 150 branches in Japan

4. It is a member Regional Banks Association of Japan


1. Not as technologically advanced as market leaders
2. Recovery from the effect of natural disaster is a concern
3. Increasing ratio of NPAs


1. International expansion in Singapore and other countries
2. Acquisition of sick banks in Japan

3. More penetration domestically to increase stronghold


1. Contracting economy of Japan
2. NPAs is a big concern in present and future as well

3. Presence and expansion of international banks



1. Bank of Japan

2. Mitsubishi UFJ Financial Group

3. Mizuho Financial Group

4. Dresdner Bank

5. Japan Bank for International Cooperation

6. Société Générale

7. Shinsei Bank

The table above concludes the Joyo Bank SWOT analysis along with its marketing and brand parameters.


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