Hokuhoku Financial Group SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1073

SWOT Analysis of Hokuhoku Financial Group with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Hokuhoku Financial Group

Parent Company

Hokuhoku Financial Group


Regional Banks


Banking and Financial Services

Tagline/ Slogan

World heritage status for Takaoka's treasures


Comprehensive financial services with extensive regional network



Consumer banking, corporate banking and investment services

Target Group

Individuals and corporates in need of banking facilities


Bank that believes in strengthening market capabilities, increasing management efficiency and cementing customer loyalty

SWOT Analysis


1. Huge asset base and strong financial position
2. Nearly 3000 employees present in the worldforce
3. Close to 200 branches in Japan
4. One of the largest financial institutions in Japan

5. Good number of acquisition and subsidieries


1. High ratio of NPA
2. Inability to resolve the issues related to loan defaults
3.Consolidation of management with Hokkaido Bank is another concern


1. Reduced NPA can boost profit earnings
2. Overseas business opportunities

3. More marketing and branches in Japan to tap domestic market


1. Contraction of Japanese economy is a concern for the bank’s future
2. Reducing NPAs and growing business are two conflicting interests



1.Bank of Japan
2.Mitsubishi UFJ Financial Group
3.Mizuho Financial Group

4.Dresdner Bank

5.Japan Bank for International Cooperation


7.Shinsei Bank

The table above concludes the Hokuhoku Financial Group SWOT analysis along with its marketing and brand parameters.


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