Banque Cantonale Vaudoise BCV SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 1017

SWOT Analysis of Banque Cantonale Vaudoise BCV with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Banque Cantonale Vaudoise (BCV)

Parent Company

Banque Cantonale Vaudoise (BCV)


Regional Banks


Banking and Financial Services

Tagline/ Slogan



Bank that offers a broad range of services to a highly diverse customer base



Corporate and consumer banking

Target Group

Individuals businesses and financial professionals


The only bank dedicated to the Canton of Vaud, its residents and its businesses

SWOT Analysis


1. Ranked among the five largest universal banks in Switzerland
2. Second largest cantonal bank in the country
3. Highly focused bank in its area of operations

4. Good brand presence across the country

5. Strong brand reputation and financial stability


1. Commitments of the bank do not enjoy the guarantee of the State
2.Failure to clarify the scheme to open accounts in foreign currency‎
3. Too specific geography even within Switzerland and less international brand recognition


1. International expansion in less risky economies
2. Reduced exposure to Europe


1. Eurozone crisis has already affected the bank’s asset base and can further enlarge the hole created

2. Unclear policies at central level in Switzerland can affect strategic decisions of the bank

3. Global recession and international govt policies



2.Credit Suisse AG
3.Swiss National Bank

4.Raiffeisen bank

5.Zürcher Kantonalbank


7.BNP Paribas

The table above concludes the Banque Cantonale Vaudoise BCV SWOT analysis along with its marketing and brand parameters.


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