Commercial Bank Qatar SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 2125

SWOT Analysis of Commercial Bank Qatar with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Commercial Bank Qatar

Parent Company

Commercial Bank Qatar


Regional Banks


Banking and Financial Services

Tagline/ Slogan



First bank in Qatar to do public bond issuance in Switzerland



Corporate, retail, and investment banking services

Target Group

Individuals and corporate clients


Bank dedicated to supporting Qatar’s community and social infrastructure

SWOT Analysis


1. Strong Total assets and good financial position in the market
2. Strategic partnerships with associated banks, the National Bank of Oman (NBO) in Oman and United Arab Bank (UAB) in the UAE
3. Strong credit ratings of (A) from Fitch, (A1) from Moody’s and (A-) from Standard & Poor’s
4. Nearly 30 full service branches and 150+ ATMs


1.No International presence
2. Limited presence in Qatar in terms of network of branches

3. Brand recall is very less globally


1. Expansion in other Middle East economies

2. Building International brand image

3. Tie-up with international banks to enhance penetration


1. Increasing competition in the Middle East
2. Presence of foreign banks

3. Affect of changing world economy and currency values



1. QNB
2.HSBC Bank Middle East
3. IBQ

4.Qatar Central Bank

5. Qatar Development Bank

The table above concludes the Commercial Bank Qatar SWOT analysis along with its marketing and brand parameters.


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