Commercial Bank Qatar SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP

Published by MBA Skool Team, Last Updated: April 26, 2020

SWOT analysis of Commercial Bank Qatar analyses the brand/company with its strengths, weaknesses, opportunities & threats. In Commercial Bank Qatar SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like Commercial Bank Qatar to benchmark its business & performance as compared to the competitors and industry. Commercial Bank Qatar is one of the leading brands in the banking & financial services sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top Commercial Bank Qatar competitors and includes Commercial Bank Qatar target market, segmentation, positioning & Unique Selling Proposition (USP).

Commercial Bank Qatar SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
Commercial Bank Qatar Brand Analysis
Parent Company

Commercial Bank Qatar

Category

Regional Banks

Sector

Banking & Financial Services

Tagline/ Slogan

-

USP

First bank in Qatar to do public bond issuance in Switzerland

Commercial Bank Qatar STP
Commercial Bank Qatar Segmentation

Corporate, retail, and investment banking services

Commercial Bank Qatar Target Market

Individuals and corporate clients

Commercial Bank Qatar Positioning

Bank dedicated to supporting Qatar’s community and social infrastructure

Commercial Bank Qatar SWOT Analysis
Commercial Bank Qatar Strengths

Below are the Strengths in the SWOT Analysis of Commercial Bank Qatar:

1. Strong Total assets and good financial position in the market
2. Strategic partnerships with associated banks, the National Bank of Oman (NBO) in Oman and United Arab Bank (UAB) in the UAE
3. Strong credit ratings of (A) from Fitch, (A1) from Moody’s and (A-) from Standard & Poor’s
4. Nearly 30 full service branches and 150+ ATMs

Commercial Bank Qatar Weaknesses

Here are the weaknesses in the Commercial Bank Qatar SWOT Analysis:

1.No International presence
2. Limited presence in Qatar in terms of network of branches

3. Brand recall is very less globally

Commercial Bank Qatar Opportunities

Following are the Opportunities in Commercial Bank Qatar SWOT Analysis:

1. Expansion in other Middle East economies

2. Building International brand image

3. Tie-up with international banks to enhance penetration

Commercial Bank Qatar Threats

The threats in the SWOT Analysis of Commercial Bank Qatar are as mentioned:

1. Increasing competition in the Middle East
2. Presence of foreign banks

3. Affect of changing world economy and currency values

Commercial Bank Qatar Competition
Competitors

Below are the top 5 Commercial Bank Qatar competitors:

1. QNB
2.HSBC Bank Middle East
3. IBQ

4.Qatar Central Bank

5. Qatar Development Bank


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to Commercial Bank Qatar. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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