Hachijuni Bank SWOT Analysis, USP & Competitors

Posted in Banking & Financial Services, Total Reads: 771

SWOT Analysis of Hachijuni Bank with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Hachijuni Bank

Parent Company

Hachijuni Bank


Regional Banks


Banking and Financial Services

Tagline/ Slogan



Bank that serves  individuals and businesses with traditional products as deposit services and loans



Corporate and consumer banking

Target Group

Individuals, corporates, SMEs in Japan


A bank with simplicity and focus

SWOT Analysis


1. More than 150 branches in Japan
2. Owns subsidiaries active in financial services including leasing, consumer loan guarantee, investment advisory, venture capital for high-tech firms, and credit cards
3. A branch in Hong Kong and representative offices in China, Singapore, and Thailand
4. Founded in  1931 and one of the oldest banks in Japan

5. Better performance in stock market than peers


1. Branches primarily in the central prefecture of Nagano
2. No international presence
3. Limited brand recall as compared to international players


1. Expansion within Japan
2. Expansion in South-East Asian economies


1.Contracting Japanese economy
2.Decreasing demand for banking in Japan



1. Bank of Japan

2. Mitsubishi UFJ Financial Group

3. Mizuho Financial Group

4. Dresdner Bank

5. Japan Bank for International Cooperation

6. Société Générale

7. Shinsei Bank

The table above concludes the Hachijuni Bank SWOT analysis along with its marketing and brand parameters.


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